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Creative thinking

Content Marketing Part 2: Image Marketing

Everyone with a website wants more traffic and leads. One of the most natural ways to increase site visitors is with new and exciting content. If your website always has fresh content, your visitors will want to come back regularly. Image Marketing Online there are three main types of content you can offer your audience. [...]

Content Marketing Part 1: What is it?

Everyone with a website wants more traffic and leads. One of the most natural ways to increase site visitors is with new and exciting content. If your website always has fresh content, your visitors will want to come back regularly. Content Marketing Online there are three main types of content you can offer your audience. [...]

Content Management Systems vs Coded Websites

Running a profitable business can be a challenge. Having an effective website is a sure-fire way to increase the odds of success. There are many different ways to build and manage your website, some with more advantages than others. Programming a website from scratch with coding languages such as HTML, CSS and PHP has long [...]

Show & Tell: Using Product Videos to Increase Sales

Running an Internet business and making regular online sales can be difficult. In person or on a sales floor you have the chance to engage your customer and speak directly to their needs, describing the features and functions of your products and services as you go. Seeing a product or service in action let’s the [...]

Turn Your Info Into Downloadable Content

How much time do you spend creating content for your online business presence? Whether you’re building an effective website, managing a blog or giving away insider information through your social media accounts, one thing remains common. It’s a lot of hard work to keep new content flowing. With all that effort, it’s important that you [...]

Generating Ideas: How-To Write Your Own Blog

Do you manage your own blog roll? Do you struggle to find meaningful topics to cover? In order to drive effective content forward you need a plan. Coming up with topics one at a time is less effective than brainstorming groups of topics and ideas, generating them all at once. Coming up with those ideas [...]

Website Needs Analysis: A How-To

Is your website outdated? Ineffective? Does it look like a hold-over from the Internet of the mid-90’s? If you’ve answered yes to any of these questions then your website needs… well… something. That’s the next step. You’ve identified that your site is falling behind the competition, so now what? How can you identify your online [...]

How to Write a Good Press Release: 5 Tips For A Newsworthy Promotions

One big mistake you might make when trying to attract media coverage is to forget that reporters are busy people — stretched with deadlines constantly looming. Luckily, this problem is avoidable. Just make it as easy as possible for a reporter to see why covering your story is a good idea. Here are five tips [...]

Calls to Action: What They Are & How They Work

Did you know what a ‘Call to Action’ is? In terms of websites a ‘call to action’ is something that makes a user or web visitor click through to other material. Just like it sounds, a user is taking action within your website. They could be making contact, downloading a PDF, or clicking through to [...]