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The Market Meaford: The 100 Mile Grocery Store

Have you ever heard of the 100 mile rule? It’s a simple philosophy for buying local goods and services whenever possible to reduce the ecological footprint of the things we consume. That’s what The Market Meaford is based on. Situated on Highway 26 just outside of Meaford, Ontario, The Market Meaford sells local products, food [...]

Quench Buggy: A Website That Works

Have you ever heard of Quench Buggy, the mobile water solution for outdoor festivals and events? Before long you’ll be seeing them in person as they ramp up their services and provide water for concerts and festivals all over North America. What Quench Buggy Does What Quench Buggy does is simple yet remarkable. Their water [...]

Website Needs Analysis: A How-To

Is your website outdated? Ineffective? Does it look like a hold-over from the Internet of the mid-90’s? If you’ve answered yes to any of these questions then your website needs… well… something. That’s the next step. You’ve identified that your site is falling behind the competition, so now what? How can you identify your online [...]

Respond to Your Customers: Automate Your Social Media Solutions

Managing one social media account, let alone many, is time consuming but incredibly valuable for your small or growing business. Logging man-hour after man-hour into those accounts can all go to waste if you don’t do one simple thing on a daily basis. Respond to your customers questions and interact with them directly. Canopy Media [...]

Losing Sales: 3 Bad Customer Service Stories

Getting leads isn’t easy. Unfortunately, losing leads is incredibly simple. After connecting with a potential customer, you have to ‘serve’ their needs quickly and efficiently or you lose the sale, especially online. Canopy Media works hard to provide great service, but sometimes we’re on the other side of the transaction. In the last couple of [...]

Proud to be a sponsor of Dragon’s Den Meaford

If you haven’t heard of the hit television show Dragon’s Den by now, you’ve either been on extended vacation on Antarctica or you don’t have cable. Either way you won’t be in the dark much longer as Meaford, Ontario hosts it’s own Dragon’s Den competition for local entrepreneurs eager for investment capitol. Meaford Hall Hosts [...]

Just moved in, but it already feels like home

So we’ve unpacked our boxes, set up our stations, connected with the meter man, the gas man, and everything else that relates to moving. It’s official. We’ve set up a new shop in downtown Collingwood (for our clients outside the province, that’s still Ontario). High ceilings, bright lighting, great location – we feel right at [...]

Organic Search Results vs Pay Per Click: A Search Engine Results Page (SERP) Breakdown

Understanding the rules surrounding search engine optimization can be difficult, especially if you don’t understand the basics. In terms of search engine results there is nothing more basic than ‘SERP’, ‘Organic’ and ‘Pay-Per-Click’ (PPC). What is a SERP? When you search a keyword in a search engine like Google, it generates a Search Engine Results [...]

It means more to say what you mean

I have a sad-but-helpful story to share. A few months ago, I lost my grandmother. She was alone and lived an admirable life of determination, kindness and hard work. At her funeral there was a sprinkling of friends she had made over the years — all very savvy to protocol and supportive of each other [...]