One big mistake you might make when trying to attract media coverage is to forget that reporters are busy people — stretched with deadlines constantly looming.
Luckily, this problem is avoidable.
Just make it as easy as possible for a reporter to see why covering your story is a good idea.
Here are five tips to set you on the right track.
You think your business is newsworthy, and you might be right — but would someone on the street agree?
Clearly define why your story idea matters to the people you want to connect with. It doesn’t need to be relevant to everybody, but it does need to impact some of the same people your target media outlet connects with.
Once you know why your story idea matters to a particular group of people, stay focused on that one idea. Your press release should:
Ideally, limit the length to approximately five paragraphs on one page. For more about how you can structure your release, read this how-to post from Nimbyist Communications.
Once you’ve created the first draft of your press release, review it to ensure it explains these key questions: Who? Why? What? Where? When? How?
Have somebody proofread what you’ve written: They should ensure it makes sense, and keep an eye out for typos or grammar mistakes. If it’s too long, ask your proofreader whether they can identify any information that can be removed.
There are a few ways to distribute your press release, including:
Writing your own press releases can seem daunting, and it may require some trial and error. Don’t get discouraged if your story doesn’t get picked up, though: Even professionals can fall victim to hotter news stories of the day!
If you found this helpful then you’ll love the articles linked below. Take a look and get educated.
Calls to Action: What They Are & How They Work
How To Keep Them Clicking: Reducing Bounce Rate
Trust Signals Lead to Online Sales
ABC: About Backlink Comments
Backlinks: More Web Traffic and Authority
What tactics have worked for your small business? Share your ideas in the comments below.