In the world of website design and online marketing, information and innovations are constantly evolving. Our online marketing blog takes an in-depth look into the subjects that currently affect your website, it’s traffic and your marketing plan. If you’re after a little information or useable marketing strategies to grow your business, then start reading!
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Lead nurturing goes by many different names—drip email, marketing automation, conversational marketing, etc. Regardless of what you call it, this strategy can be a powerful lever to help you quickly move more leads through your pipeline and scale your marketing efforts. At HubSpot, we don’t just build the tools that marketers use for lead nurturing—we [...]
Social media sites have become an invaluable tool for B2B sales, they allow us as marketers to reach a large audience with new content, great deals and important announcements. One of the tools we use, like many other socially engaged businesses, is Hootsuite. This service is great solution for us. Hootsuite’s bulk message scheduling feature [...]
In this day and age, many unsolicited business calls go unanswered. Modern sales and marketing professionals are up against savvy buyers that are more empowered than ever by easy access to detailed product information on the Web. Everyone is connected to the latest information. And if buyers don’t want to hear from marketers, they have [...]
No customer is too big or small for A1 Toilets. Since 1989, A1 Toilet Rentals have been serving Grey Bruce, and Simcoe County with reliable service, cleanest and most modern units available on the market today. From backyard celebrations to long-term military contracts, A1 toilets offer the same upstanding, reliable customer service. Here at Canopy [...]
Bad lead, No read: Keyword prominence Implementing this one strategy – keyword prominence – can mean the difference of whether or not your website is found over the millions of others being searched. It’s not a massive factor in search engine rankings, but it’s vital. And the concept is one you’re already familiar with; it’s [...]
So, you’ve put all kinds of money into an advertising campaign promoting your business. Your name is out there and you’re just waiting for the money to pour in. But what happens if nobody clicks on your ads? Click rate or click-through rate (CTR) refers to how often users actually click on a banner ad [...]
