Window shopping is nice. It’s free. It’s pretty. There’s no pressure to buy anything. But all the window shopping in the world can’t keep business owners operating in the black. Customers do.
So, if you want to convert your website window shoppers into website customers, some conversion tools are probably a good idea.
What brings customers into a street business? The signage? The sale? The promise of great service? There is always a reason for interest in a product or service and good sales techniques can convert that interest into a purchase.
Your website is no different. Without visitors taking action there are no sales. So what’s the best website conversion tool for your website? Content.
It’s not a secret content is king. This is why your blog, articles, charts, graphics and conversations throughout your site are so important; people are interested in what you’re saying. But just because your visitors are interested, doesn’t mean they’re ready to give you their hard-earned money. It’s your job to convert their interest into action.
1. Know your goals
Whether it’s your USP (unique selling point) or something extracted from your mission statement, the goal of your website’s landing page needs to be clear and concise before you can move forward on conversion tools and measure their success. Once this is established, your calls to action can take shape. When your landing-page goals are clear to you, they can become clear to your visitors. This will help get them through your door and stop looking through your window.
2. Keep it simple and informative
Ever been frustrated by a Google search that gives you everything except what you’re looking for? Ever been in a bookstore with thousands of interesting reads and no real organization method? It sucks. No potential customer wants to do work. So why make them? If your goals are clear, you can keep your landing page clutter-free — keeping your visitors from being distracted on bulky information. If your calls to action are short and informative visitors are more likely to move forward. Show off your extensive creativity, lengthy prose and diverse ideas within the pages of your site and content, not at first glance. Visitors will always judge your book by its cover.
3. Consider design
For all that has been written about website design, one thing is consistent: Landing pages need to be simple and easy to use. Busy, clunky landing pages will distract visitors from your calls to action instead of drawing their eyes (and ultimately their mouse-clicking fingers) toward them. By stripping down the design of your landing page to match the precise goals of your site, visitors are more likely to convert their interest into action.
The next time you walk out of a shop with something you may or may not need (and maybe a credit-card purchase you may or may not care to afford) ask yourself: What was it that compelled me to buy this? You will be surprised how your answer will help you apply these easy website conversion ideas to your online properties.