Business Strategy


Collingwood “Digital Marketing For Your Business” Workshop – June 19

Collingwood “Digital Marketing For Your Business” Workshop – June 19
09 Jun 2017

* this press release prepared by Digital Marketing Consultant Kai Hulshof & Library Technology Coordinator Claire Reyes for the Collingwood Public Library For immediate release Digital Marketing For Your Business Collingwood, ON (May 25, 2017) – SEO, analytics, reMarketing, citations and online reviews. What do these words mean? How can knowing more about these topics help your business increase top line sales? The Collingwood Public...

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4 Customer Retention Strategies Any Business Can Use

4 Customer Retention Strategies Any Business Can Use
04 May 2017

One of the major factors in choosing any marketing strategy should be the cost of customer acquisition. While common knowledge shows that new customers are 4 to 8 times more costly to acquire than existing customers are to retain, only 30-40% of business focus on retention at least as much as new customer acquisition. On its face, this makes little sense, but when you take...

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5 Best Marketing Books You Need to Read to Succeed in 2017

5 Best Marketing Books You Need to Read to Succeed in 2017
27 Apr 2017

“No matter how busy you may think you are, you must find time for reading, or surrender yourself to self-chosen ignorance.” – Confucius In the digital world, we create as much content every twelve months as was created in all of history leading up to it. As a wise man once said, “to the writing of books, there is no end” but how do you...

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Online Competitive Analysis: 6 Reasons Your Business Needs One

Online Competitive Analysis: 6 Reasons Your Business Needs One
13 Apr 2017

Unless you are in the enviable position of turning away business because you have more than you want, keeping tabs on the competition could carry considerable benefit for your company. Knowing who your direct competition is and what kind of threat they pose in the market is the best basis for a sound product development and ongoing marketing strategy. Without it, you may be shooting...

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Why You Should Set SMART Goals or None at All

Why You Should Set SMART Goals or None at All
30 Jan 2017

It’s a new year, so we thought this post would be relevant to pretty much anyone at this point. Setting SMART Goals can be the key to your success this year. Have a read… and set some targets. Good luck in 2017! There’s a lot to be said for setting goals. For one, they tend to become self-fulfilling predictions because they allow you to articulate...

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7 Places to Advertise Your Business Online

7 Places to Advertise Your Business Online
16 Dec 2016

*One of our clients uses Our Kids Private School and Summer Camp marketing to promote their therapeutic boarding school around the world. We attended a webinar they offered, and this slide about places to advertise your business really captured our attention. We wrote this blog post based on it. When it comes to building an online presence, the 21st century entrepreneur is faced with an almost endless parade of...

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Show & Tell: Using Product Videos to Increase Sales

Show & Tell: Using Product Videos to Increase Sales
28 Mar 2012

Running an Internet business and making regular online sales can be difficult. In person or on a sales floor you have the chance to engage your customer and speak directly to their needs, describing the features and functions of your products and services as you go. Seeing a product or service in action let’s the potential buyer make an informed decision and increases the chance...

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Online marketing basics – Get Online already!

Online marketing basics – Get Online already!
24 Jan 2012

Do you have a website? In business it’s pretty much a foregone conclusion that you need a website to run a successful venture in the long-term. Unfortunately some businesses don’t even attempt at a web presence and their sales suffer as a result. Getting placed on business directories and local websites such as government and municipal sites is a start, but it only directs people...

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Don’t Spread Yourself Thin. Focus On Success You Can Manage

Don’t Spread Yourself Thin. Focus On Success You Can Manage
29 Nov 2011

Everyone gets busy. Some people more than others but we’ve all spread ourselves too thin at one point or another, making all the areas of our lives suffer as a result. What happens in business when you spread yourself too thin? We’re not talking about dollars and cents, although that is incredibly important. We’re talking about choices based on staff size, available staff hours and...

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Losing Sales: 3 Bad Customer Service Stories

Losing Sales: 3 Bad Customer Service Stories
21 Nov 2011

Getting leads isn’t easy. Unfortunately, losing leads is incredibly simple. After connecting with a potential customer, you have to ‘serve’ their needs quickly and efficiently or you lose the sale, especially online. Canopy Media works hard to provide great service, but sometimes we’re on the other side of the transaction. In the last couple of months we’ve come across some bad customer service. So we...

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