GShift Article: Turning Online Metrics into a Campaign

For a long time you’ve been hearing how important it is to track the visitors to your site, where they came from, and how they behave while they’re there. Some people call it online metrics while others call it analytics. Regardless of the name the numbers are identical. So now that you have all those… Continue reading →

website conversion

Website Conversion is the Ultimate Goal

Window shopping is nice. It’s free. It’s pretty. There’s no pressure to buy anything. But all the window shopping in the world can’t keep business owners operating in the black. Customers do. So, if you want to convert your website window shoppers into website customers, some conversion tools are probably a good idea. What brings customers into… Continue reading →