Everyone gets busy. Some people more than others but we’ve all spread ourselves too thin at one point or another, making all the areas of our lives suffer as a result. What happens in business when you spread yourself too thin? We’re not talking about dollars and cents, although that is incredibly important. We’re talking…
Category: Business Strategy
Losing Sales: 3 Bad Customer Service Stories
Getting leads isn’t easy. Unfortunately, losing leads is incredibly simple. After connecting with a potential customer, you have to ‘serve’ their needs quickly and efficiently or you lose the sale, especially online. Canopy Media works hard to provide great service, but sometimes we’re on the other side of the transaction. In the last couple of…
GShift Article: Turning Online Metrics into a Campaign
For a long time you’ve been hearing how important it is to track the visitors to your site, where they came from, and how they behave while they’re there. Some people call it online metrics while others call it analytics. Regardless of the name the numbers are identical. So now that you have all those…
Website Conversion is the Ultimate Goal
Window shopping is nice. It’s free. It’s pretty. There’s no pressure to buy anything. But all the window shopping in the world can’t keep business owners operating in the black. Customers do. So, if you want to convert your website window shoppers into website customers, some conversion tools are probably a good idea. What brings customers into…