There have been rumors over the past several years that email was dead. It’s not. As Mark Twain once famously said, “The reports of my death have been greatly exaggerated.” While many insist that email is not the marketing juggernaut it once was, it remains the top way to reach clients and potential customers directly,…
Category: Content Marketing
3 More Key Google Ranking Factors in 2017
In part one of our key Google ranking factors series we discussed backlinks in depth. They are the single biggest factor in the keyword rankings of your site and your site’s authority in the eyes of search engines. While backlinks will get them there, your content is the key to holding your audience’s attention and getting…
Automated Content for Global Domination Made Easy
To automate content marketing, you should not remove yourself from the process but rather manage the process in less time so that you can run your business. After all, marketing is only the beginning. As you begin to explore automation, there are three basic approaches you can take to automate content marketing. You can amplify…
5 Strategies For Writing Persuasive Web Content
Not every business has the international renown and fame of Apple. We’d love for people to line up to buy our products on launch day. But the reality is we need to work hard to attract attention to our products and services. While Apple may be a vastly successful company with great products, during the…
Content Marketing Part 3: Video Marketing
Everyone with a website wants more traffic and leads. One of the most natural ways to increase site visitors is with new and exciting content. If your website always has fresh content, your visitors will want to come back regularly. Video Marketing Online there are three main types of content you can offer your audience….
Content Marketing Part 2: Image Marketing
Everyone with a website wants more traffic and leads. One of the most natural ways to increase site visitors is with new and exciting content. If your website always has fresh content, your visitors will want to come back regularly. Image Marketing Online there are three main types of content you can offer your audience….
Content Marketing Part 1: What is it?
Everyone with a website wants more traffic and leads. One of the most natural ways to increase site visitors is with new and exciting content. If your website always has fresh content, your visitors will want to come back regularly. Content Marketing Online there are three main types of content you can offer your audience….
Generating Ideas: How-To Write Your Own Blog
Do you manage your own blog roll? Do you struggle to find meaningful topics to cover? In order to drive effective content forward you need a plan. Coming up with topics one at a time is less effective than brainstorming groups of topics and ideas, generating them all at once. Coming up with those ideas…
How to Write a Good Press Release: 5 Tips For A Newsworthy Promotions
One big mistake you might make when trying to attract media coverage is to forget that reporters are busy people — stretched with deadlines constantly looming. Luckily, this problem is avoidable. Just make it as easy as possible for a reporter to see why covering your story is a good idea. Here are five tips…
Search Engine Optimization: The Importance of Content in SEO
Why New Content is the Dominant Search Engine Optimization Factor In the world of Search Engine Optimization there are many key factors that can help you collect an audience. Keywords, images and video all help with more clicks, page views and conversions but nothing matches the power of the words on your website. These words,…