Content Marketing


6 Ways to Optimize Your Email Campaigns for Greater Conversion

6 Ways to Optimize Your Email Campaigns for Greater Conversion
29 May 2017

There have been rumors over the past several years that email was dead. It’s not. As Mark Twain once famously said, “The reports of my death have been greatly exaggerated.” While many insist that email is not the marketing juggernaut it once was, it remains the top way to reach clients and potential customers directly, for the lowest cost and with the most effective results....

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3 More Key Google Ranking Factors in 2017

3 More Key Google Ranking Factors in 2017
17 Apr 2017

In part one of our key Google ranking factors series we discussed backlinks in depth. They are the single biggest factor in the keyword rankings of your site and your site’s authority in the eyes of search engines. While backlinks will get them there, your content is the key to holding your audience’s attention and getting them to come back again, and again, and that is...

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Automated Content for Global Domination Made Easy

Automated Content for Global Domination Made Easy
17 Aug 2016

To automate content marketing, you should not remove yourself from the process but rather manage the process in less time so that you can run your business. After all, marketing is only the beginning. As you begin to explore automation, there are three basic approaches you can take to automate content marketing. You can amplify what you’re already doing. You can focus on conquering just...

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5 Strategies For Writing Persuasive Web Content

5 Strategies For Writing Persuasive Web Content
11 Sep 2013

Not every business has the international renown and fame of Apple. We’d love for people to line up to buy our products on launch day. But the reality is we need to work hard to attract attention to our products and services. While Apple may be a vastly successful company with great products, during the past decade Apple has engaged and enchanted us with their...

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Content Marketing Part 3: Video Marketing

Content Marketing Part 3: Video Marketing
14 May 2012

Everyone with a website wants more traffic and leads. One of the most natural ways to increase site visitors is with new and exciting content. If your website always has fresh content, your visitors will want to come back regularly. Video Marketing Online there are three main types of content you can offer your audience. Written content, photos & galleries and explanatory video make up...

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Content Marketing Part 2: Image Marketing

Content Marketing Part 2: Image Marketing
07 May 2012

Everyone with a website wants more traffic and leads. One of the most natural ways to increase site visitors is with new and exciting content. If your website always has fresh content, your visitors will want to come back regularly. Image Marketing Online there are three main types of content you can offer your audience. Written content, photos & galleries and explanatory video make up...

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Content Marketing Part 1: What is it?

Content Marketing Part 1: What is it?
30 Apr 2012

Everyone with a website wants more traffic and leads. One of the most natural ways to increase site visitors is with new and exciting content. If your website always has fresh content, your visitors will want to come back regularly. Content Marketing Online there are three main types of content you can offer your audience. Written content, photos & galleries and explanatory video make up...

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Generating Ideas: How-To Write Your Own Blog

Generating Ideas: How-To Write Your Own Blog
12 Mar 2012

Do you manage your own blog roll? Do you struggle to find meaningful topics to cover? In order to drive effective content forward you need a plan. Coming up with topics one at a time is less effective than brainstorming groups of topics and ideas, generating them all at once. Coming up with those ideas can be a challenge, especially if you’re new to blogging....

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Search Engine Optimization: The Importance of Content in SEO

Search Engine Optimization: The Importance of Content in SEO
21 Jun 2011

Why New Content is the Dominant Search Engine Optimization Factor In the world of Search Engine Optimization there are many key factors that can help you collect an audience. Keywords, images and video all help with more clicks, page views and conversions but nothing matches the power of the words on your website. These words, more than any other SEO factor, will tell search engines...

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