Conversion Rate Optimization


The Best Dental Marketing Ideas You Can’t Afford To Ignore

The Best Dental Marketing Ideas You Can’t Afford To Ignore
10 Oct 2018

For your dental practice to survive and thrive, you need new patients – and this list of some tried-and-true best dental marketing ideas 😉 Lack of growth and low patient counts are the most common reason that dental practices end up failing. Sadly, it usually has nothing to do with the ability of the dentist. Most busy dentists know they should be doing some type...

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Collingwood “Digital Marketing For Your Business” Workshop – June 19

Collingwood “Digital Marketing For Your Business” Workshop – June 19
09 Jun 2017

* this press release prepared by Digital Marketing Consultant Kai Hulshof & Library Technology Coordinator Claire Reyes for the Collingwood Public Library For immediate release Digital Marketing For Your Business Collingwood, ON (May 25, 2017) – SEO, analytics, reMarketing, citations and online reviews. What do these words mean? How can knowing more about these topics help your business increase top line sales? The Collingwood Public...

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Starting Your First Email Marketing Campaign

Starting Your First Email Marketing Campaign
03 Aug 2012

Online marketing is an ever-changing exercise for businesses. Social Media, SEO, WPO, and content marketing are all excellent inbound marketing methods to increase traffic and awareness online. In the real world marketers use sales calls and door-to-door pitches to try and connect directly with a potential customer. They are out there trying to find their next customer rather than relying on the customer to find...

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Show & Tell: Using Product Videos to Increase Sales

Show & Tell: Using Product Videos to Increase Sales
28 Mar 2012

Running an Internet business and making regular online sales can be difficult. In person or on a sales floor you have the chance to engage your customer and speak directly to their needs, describing the features and functions of your products and services as you go. Seeing a product or service in action let’s the potential buyer make an informed decision and increases the chance...

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Calls to Action: What They Are & How They Work

Calls to Action: What They Are & How They Work
14 Feb 2012

Did you know what a ‘Call to Action’ is? In terms of websites a ‘call to action’ is something that makes a user or web visitor click through to other material. Just like it sounds, a user is taking action within your website. They could be making contact, downloading a PDF, or clicking through to a particular web page you want them to see. If...

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How To Keep Them Clicking: Reducing Bounce Rate

How To Keep Them Clicking: Reducing Bounce Rate
06 Feb 2012

What happens to your web traffic once it lands on your website? Are users dropping-in and bouncing-out of your web pages faster than you can think? Then you need to reduce your bounce rate, and there’s more than one way to skin this cat. When visitors land on your pages they are looking for something specific. If you’re following white hat SEO practices then you’re...

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Trust Signals Lead to Online Sales

Trust Signals Lead to Online Sales
31 Jan 2012

Do you have a ‘guy’? You know. A mechanic, repairman or contractor that does all of your work, otherwise known as ‘your guy’? Every so often your close friend or family member will mention some sort of problem in their life. Most of the time it’s car trouble or an air conditioning unit on the fritz in the middle of summer. The owner simply doesn’t...

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