For your dental practice to survive and thrive, you need new patients – and this list of some tried-and-true best dental marketing ideas 😉 Lack of growth and low patient counts are the most common reason that dental practices end up failing. Sadly, it usually has nothing to do with the ability of the dentist….
Category: Conversion Rate Optimization
Collingwood “Digital Marketing For Your Business” Workshop – June 19
* this press release prepared by Digital Marketing Consultant Kai Hulshof & Library Technology Coordinator Claire Reyes for the Collingwood Public Library For immediate release Digital Marketing For Your Business Collingwood, ON (May 25, 2017) – SEO, analytics, reMarketing, citations and online reviews. What do these words mean? How can knowing more about these topics…
Starting Your First Email Marketing Campaign
Online marketing is an ever-changing exercise for businesses. Social Media, SEO, WPO, and content marketing are all excellent inbound marketing methods to increase traffic and awareness online. In the real world marketers use sales calls and door-to-door pitches to try and connect directly with a potential customer. They are out there trying to find their…
Show & Tell: Using Product Videos to Increase Sales
Running an Internet business and making regular online sales can be difficult. In person or on a sales floor you have the chance to engage your customer and speak directly to their needs, describing the features and functions of your products and services as you go. Seeing a product or service in action let’s the…
Calls to Action: What They Are & How They Work
Did you know what a ‘Call to Action’ is? In terms of websites a ‘call to action’ is something that makes a user or web visitor click through to other material. Just like it sounds, a user is taking action within your website. They could be making contact, downloading a PDF, or clicking through to…
How To Keep Them Clicking: Reducing Bounce Rate
What happens to your web traffic once it lands on your website? Are users dropping-in and bouncing-out of your web pages faster than you can think? Then you need to reduce your bounce rate, and there’s more than one way to skin this cat. When visitors land on your pages they are looking for something…
Trust Signals Lead to Online Sales
Do you have a ‘guy’? You know. A mechanic, repairman or contractor that does all of your work, otherwise known as ‘your guy’? Every so often your close friend or family member will mention some sort of problem in their life. Most of the time it’s car trouble or an air conditioning unit on the…