PPC, or Pay-Per-Click, is a form of online advertising where businesses pay a publisher (like Google AdWords) each time one of their ads is clicked. PPC specialists are experts in setting up and managing these campaigns for their clients. They help businesses target the right audience, create effective ads, and track results so that they…
Category: Pay Per Click
What is PPC Campaign Management?
Attracting traffic to a business website requires both organic and paid marketing efforts. Organic results come from efforts that do not cost money but it takes significant time and effort to establish a position in the “top 3” of Google search results. Search engine optimization (SEO) and content marketing are two typical examples of organic…
7 Places to Advertise Your Business Online
*One of our clients uses Our Kids Private School and Summer Camp marketing to promote their therapeutic boarding school around the world. We attended a webinar they offered, and this slide about places to advertise your business really captured our attention. We wrote this blog post based on it. When it comes to building an online presence, the…
Translate Advertising Into Dollars By Increasing Your Click-Through Rate
So, you’ve put all kinds of money into an advertising campaign promoting your business. Your name is out there and you’re just waiting for the money to pour in. But what happens if nobody clicks on your ads? Click rate or click-through rate (CTR) refers to how often users actually click on a banner ad…
The When, Where and Why of Pay Per Click
Can you smell that? It’s the sweet smell of online potential. Your website is starting to simmer and its aroma is pulling in new and regular visitors. You’ve generated some honest, organic leads and it’s time to start digesting solid, measurable results. But, we know you’re still hungry. Why not reach out for more customers?…
Just what is Pay Per Click or PPC?
Your computer is becoming more like you every day. It behaves like you. It looks like you. And most importantly to advertisers: It has the same interests as you — and that’s no fluke. The idea of streamlining pertinent content has changed the way we consume information. More information is coming directly to us and less…
Organic vs Pay Per Click – A SERP Breakdown
Understanding the rules surrounding search engine optimization can be difficult, especially if you don’t understand the basics. In terms of search engine results there is nothing more basic than ‘SERP’, ‘Organic’ and ‘Pay-Per-Click’ (PPC). What is a SERP? When you search a keyword in a search engine like Google, it generates a Search Engine Results…