*One of our clients uses Our Kids Private School and Summer Camp marketing to promote their therapeutic boarding school around the world. We attended a webinar they offered, and this slide about places to advertise your business really captured our attention. We wrote this blog post based on it. When it comes to building an online presence, the 21st century entrepreneur is faced with an almost endless parade of...
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So, you’ve put all kinds of money into an advertising campaign promoting your business. Your name is out there and you’re just waiting for the money to pour in. But what happens if nobody clicks on your ads? Click rate or click-through rate (CTR) refers to how often users actually click on a banner ad or a link on a webpage. It is calculated by...
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Can you smell that? It’s the sweet smell of online potential. Your website is starting to simmer and its aroma is pulling in new and regular visitors. You’ve generated some honest, organic leads and it’s time to start digesting solid, measurable results. But, we know you’re still hungry. Why not reach out for more customers? Sure, your organic online lead generation strategy is successful, but...
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Your computer is becoming more like you every day. It behaves like you. It looks like you. And most importantly to advertisers: It has the same interests as you — and that’s no fluke. The idea of streamlining pertinent content has changed the way we consume information. More information is coming directly to us and less information is lost in the digital galaxy. It’s an exciting...
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Understanding the rules surrounding search engine optimization can be difficult, especially if you don’t understand the basics. In terms of search engine results there is nothing more basic than ‘SERP’, ‘Organic’ and ‘Pay-Per-Click’ (PPC). What is a SERP? When you search a keyword in a search engine like Google, it generates a Search Engine Results Page otherwise known as a ‘SERP’. These results pages are...
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