Did you know that implementing this one strategy – keyword prominence – can make all the difference in whether or not your website is found over the millions of others being searched? And while keyword prominence is not the only factor in search engine rankings, it is vital to getting found on Google and other…
Category: Search Engine Optimization
Get Noticed by Google: Increase Your Website Index Frequency
Did you know that you have spiders crawling over your website? At least, you hope you do. Search engine spider programs automatically crawl the web to fetch websites to add to their indexes. Crawling, or website index frequency, refers to how often your website gets crawled by these spiders. Website Index Frequency – Why It’s…
High Quality Backlinks: The Good, the Bad, and the Ugly
Backlinks are links that come in from other websites to promote your site or blog. They can also be called referrers or do-follow links and inbound links. Attracting high quality backlinks is critical for two reasons. First because they gauge the scope of respect and eminence you have earned over the internet, second because these…
Search Engine Optimization Strategies
When you’re building a website or online content it’s good to have a strategy. There are a lot of factors at play in SEO so it’s important to ensure your content is crafted with search engine optimization strategies in mind. The Best Search Engine Optimization Strategies Optimization has clear benefits to your website’s position in…
Canopy Media’s SEO Checklist
Everyone wants more website traffic. Traffic equals prospects. Prospects equal leads. Leads equal sales. Thus, at its most basic, traffic equals sales. The best way to put your website in a position for additional organic search traffic to your website is with on-page SEO. There are a lot of factors to remember when you’re optimizing…
How Web Photos Affect SEO
Photos and video are excellent tools to liven up your online content but they also factor in your page load time and your SEO rankings. If you put a little extra work into your photos, the benefits will outweigh the work. The SEO Benefits of Web Photos A photo on the web is more than…
Page Load Time and Why It Matters
How fast does your website load? If it takes more than 2 seconds you’re losing out on customers and conversions. How fast your pages load will affect two things. 1) How high your website can reach in search rankings. 2) How quickly the visitors you actually get will bounce off your pages. There are many…
Generating Ideas: How-To Write Your Own Blog
Do you manage your own blog roll? Do you struggle to find meaningful topics to cover? In order to drive effective content forward you need a plan. Coming up with topics one at a time is less effective than brainstorming groups of topics and ideas, generating them all at once. Coming up with those ideas…
Website Needs Analysis: A How-To
Is your website outdated? Ineffective? Does it look like a hold-over from the Internet of the mid-90’s? If you’ve answered yes to any of these questions then your website needs… well… something. That’s the next step. You’ve identified that your site is falling behind the competition, so now what? How can you identify your online…
How To Keep Them Clicking: Reducing Bounce Rate
What happens to your web traffic once it lands on your website? Are users dropping-in and bouncing-out of your web pages faster than you can think? Then you need to reduce your bounce rate, and there’s more than one way to skin this cat. When visitors land on your pages they are looking for something…