Social Media


5-Step Roadmap to Cultivating and Maintaining Your Online Reputation

5-Step Roadmap to Cultivating and Maintaining Your Online Reputation
07 Apr 2017

As our economy becomes increasingly digital and global, online reputation will grow in importance. One bad review may not be the end of your business, but echoed across the blogosphere, it can mean lost business and the need to rebuild customer relationships to prevent further damage. By instituting an ongoing program of reputation management, you can keep up with what people are saying and help...

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Getting Started With Social Media Automation

Getting Started With Social Media Automation
26 Jan 2017

Social media is to content marketing what networks are to broadcast television. Without networks, nobody is getting anywhere. Through social media, we are able to access our connections and their connections and, eventually, their connection’s connections as our content gets shared. If your shared content gets to 6 degrees of separation and your content goes worldwide (or perhaps you’re more familiar with the term ‘viral’)! Once you’ve written...

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The Advantages Of Facebook Ads

The Advantages Of Facebook Ads
13 Dec 2016

This arrived in our inbox this morning. It’s worth sharing. It outlines the basic benefits of Facebook Ads (full disclaimer, it’s directly from Facebook). We still think it’s worth sharing. We’re not the only ones who believe in the effectiveness of Facebook Ads right now. As Neil Patel states in his October 2016 post, “Without a doubt, Facebook is THE PLACE for most businesses to build audiences...

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6 Steps to Building a Massive LinkedIn Network

6 Steps to Building a Massive LinkedIn Network
10 Aug 2016

If you are not on LinkedIn, you should be. It is the online place to rub shoulders with over 400 million business-minded people from around the world. LinkedIn users with well-established networks can find jobs, get new clients, find investors or partners and a host of other business activities that used to require an extensive rolodex or some very high level personal introductions. Building a...

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Hootsuite Scheduling Character Limit Guessing Game

01 Mar 2013

Social media sites have become an invaluable tool for B2B sales, they allow us as marketers to reach a large audience with new content, great deals and important announcements. One of the tools we use, like many other socially engaged businesses, is Hootsuite. This service is great solution for us. Hootsuite’s bulk message scheduling feature is something our core team of content creators and posters...

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Choosing the Right Social Media Platform for Your Business

Choosing the Right Social Media Platform for Your Business
23 Aug 2012

Managing your social media accounts all by yourself can be a daunting task. Especially if you’re trying to stay active on the BIG 5. Facebook, Twitter, Linkedin, Google+ and newcomer Pinterest can all serve your business and marketing strategy well but not every social media is an ideal option for your enterprise. If you don’t have the people-hours to maintain activity on all accounts a...

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Respond to Your Customers: Automate Your Social Media Solutions

Respond to Your Customers: Automate Your Social Media Solutions
22 Dec 2011

Managing one social media account, let alone many, is time consuming but incredibly valuable for your small or growing business. Logging man-hour after man-hour into those accounts can all go to waste if you don’t do one simple thing on a daily basis. Respond to your customers questions and interact with them directly. Canopy Media has covered social media on more than one occasion on...

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Don’t Spread Yourself Thin. Focus On Success You Can Manage

Don’t Spread Yourself Thin. Focus On Success You Can Manage
29 Nov 2011

Everyone gets busy. Some people more than others but we’ve all spread ourselves too thin at one point or another, making all the areas of our lives suffer as a result. What happens in business when you spread yourself too thin? We’re not talking about dollars and cents, although that is incredibly important. We’re talking about choices based on staff size, available staff hours and...

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Using Social Medias Consistently

Using Social Medias Consistently
29 Aug 2011

You know that guy. He’s the first one to show up at parties, drinks too much and leaves with a promise of a bigger, cooler party before the DJ even breaks a sweat. He usually winds up at home in bed by 11 p.m. — alone. Don’t be this guy. Social medias are not for impatient people. It takes time and commitment to gather a...

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SMO Tools: How To Use SMO Techniques

SMO Tools: How To Use SMO Techniques
12 Aug 2011

You’re a social media jetsetter, eh? Every day you fly around the web, sharing your smiling mug and clever sense of humour with all your Facebook friends, LinkedIn contacts and favourite Tweeps — all while blogging about it. You get around. You know how important it is to have a full suitcase of essentials to avoid being stranded in a land of social media strangers....

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