As our economy becomes increasingly digital and global, online reputation will grow in importance. One bad review may not be the end of your business, but echoed across the blogosphere, it can mean lost business and the need to rebuild customer relationships to prevent further damage. By instituting an ongoing program of reputation management, you…
Category: Social Media
Getting Started With Social Media Automation
Social media is to content marketing what networks are to broadcast television. Without networks, nobody is getting anywhere. Through social media, we are able to access our connections and their connections and, eventually, their connection’s connections as our content gets shared. If your shared content gets to 6 degrees of separation and your content goes worldwide…
The Advantages Of Facebook Ads
We recently received a basic outline of the primary benefits of using Facebook Ads (full disclaimer, it came directly from Facebook). Today, we will share what we received and expand upon it. To help you fully unlock the power of using Facebook Ads for your business or organization, we will also take a deep dive…
6 Steps to Building a Massive LinkedIn Network
If you are not on LinkedIn, you should be. It is the online place to rub shoulders with over 400 million business-minded people from around the world. LinkedIn users with well-established networks can find jobs, get new clients, find investors or partners and a host of other business activities that used to require an extensive…
Hootsuite Scheduling Character Limit Guessing Game
Social media sites have become an invaluable tool for B2B sales, they allow us as marketers to reach a large audience with new content, great deals and important announcements. One of the tools we use, like many other socially engaged businesses, is Hootsuite. This service is great solution for us. Hootsuite’s bulk message scheduling feature…
Choosing the Right Social Media Platform for Your Business
Managing your social media accounts all by yourself can be a daunting task. Especially if you’re trying to stay active on the BIG 5. Facebook, Twitter, Linkedin, Google+ and newcomer Pinterest can all serve your business and marketing strategy well but not every social media is an ideal option for your enterprise. If you don’t…
Respond to Your Customers: Automate Your Social Media Solutions
Managing one social media account, let alone many, is time consuming but incredibly valuable for your small or growing business. Logging man-hour after man-hour into those accounts can all go to waste if you don’t do one simple thing on a daily basis. Respond to your customers questions and interact with them directly. Canopy Media…
Don’t Spread Yourself Thin. Focus On Success You Can Manage
Everyone gets busy. Some people more than others but we’ve all spread ourselves too thin at one point or another, making all the areas of our lives suffer as a result. What happens in business when you spread yourself too thin? We’re not talking about dollars and cents, although that is incredibly important. We’re talking…
Using Social Medias Consistently
You know that guy. He’s the first one to show up at parties, drinks too much and leaves with a promise of a bigger, cooler party before the DJ even breaks a sweat. He usually winds up at home in bed by 11 p.m. — alone. Don’t be this guy. Social medias are not for…
SMO Tools: How To Use SMO Techniques
You’re a social media jetsetter, eh? Every day you fly around the web, sharing your smiling mug and clever sense of humour with all your Facebook friends, LinkedIn contacts and favourite Tweeps — all while blogging about it. You get around. You know how important it is to have a full suitcase of essentials to…