For your dental practice to survive and thrive, you need new patients – and this list of some tried-and-true best dental marketing ideas 😉 Lack of growth and low patient counts are the most common reason that dental practices end up failing. Sadly, it usually has nothing to do with the ability of the dentist. Most busy dentists know they should be doing some type...
If you have a website that has forms on web pages that are HTTP (not HTTPS), it’s possible you’ve received an email from Google Search Console warning you that starting in October 2017, these pages will be marked with a ‘Not Secure’ warning in Chrome. (A copy of one of those email notifications is below). If you haven’t received an email, but manage websites that...
* this press release prepared by Digital Marketing Consultant Kai Hulshof & Library Technology Coordinator Claire Reyes for the Collingwood Public Library For immediate release Digital Marketing For Your Business Collingwood, ON (May 25, 2017) – SEO, analytics, reMarketing, citations and online reviews. What do these words mean? How can knowing more about these topics help your business increase top line sales? The Collingwood Public...
Google uses it to determine your ranking, your visitors use it to determine if they want to explore your site further, and for many site builders, the landing page is an afterthought that gets tacked on at the very end. While there are a lot of consultants out there sharing landing page best practices, the truth is, the best landing page is the one that...
Everyone enjoys free stuff, especially when that free stuff can be used to help earn you money. For bloggers and marketers, the sheer bulk of content they must produce to keep up with the competition is staggering. The time and money required to produce all of your own images would be prohibitive to most small companies. Free stock photo sites can solve this problem. Stock...
In April of 2015, Google rolled out a series of changes to its search algorithm, specifically aimed at websites that had not yet adopted a mobile friendly design. In search industry circles, it was dubbed “mobilegeddon” and for many sites, it seemed that the sky had fallen as their search relevance plummeted. With this barely in the rearview mirror, it is understandable why many are...
There are a lot of ways to make your website more secure. In last week’s blog post we went through a list of some of the basic, yet effective, ways to make your website and online assets more secure. This week we’ll be covering intermediate to advanced website security. Technical Website Security Here’s a list of some slightly more technical website security issues and their...
In today’s world security is an ever-present issue. Keeping your email accounts, financial pin numbers and social media sign-ins protected is an everyday practice in your personal life but all too often very little thought is given to your other online assets, such as your websites. It takes a lot of man hours and hard work to get your business’s website up and running and...
The only thing worse than having no website is having a website that you can’t use. It sits there online, dangling electric carrots of information in front of the needy masses. You may have content and downloads that users truly want to engage with but they go largely unused. You may have asked yourself on more than one occasion why your stellar content continues to...
Running a profitable business can be a challenge. Having an effective website is a sure-fire way to increase the odds of success. There are many different ways to build and manage your website, some with more advantages than others. Programming a website from scratch with coding languages such as HTML, CSS and PHP has long been the go-to solution for website creation but that method...
