For many dental practice experts, maintaining and executing a good dental marketing strategy while offering quality services becomes a chore. If your practice handles the two aspects simultaneously, one or the other is bound to suffer.
As a business owner, you don’t want your dental practice to suffer, yet you must have a plan in place for helping you obtain and retain patients.
You have no choice but to have the two equally important business aspects running smoothly. But how do you achieve this? You hire a digital marketing consultant!
In this article, you’ll learn what a dental marketing consultant is, the services they provide, how they can help you grow your business, and what to look for when hiring one.
What is Dental Marketing?
Like any other business, marketing is a central aspect as it brings in new leads or prospective patients. Dental marketing encompasses the various tactics meant to bring in new leads specific to a dental practice.
Depending on your budget and other factors, dental marketing can be either an internal or external activity. Internal marketing requires an in-house team solely dedicated to marketing.
If you can’t have a dedicated internal team, it’s a great idea to hire a digital marketing consultant.
What is a Dental Marketing Consultant?
A dental marketing consultant could be an individual or an organization established as a dental marketing company or agency. The agency may or may not serve other industries besides the dental industry.
As a dentist, hiring a good dental marketing agency or individual professional might be hard, especially if your practice is fairly new. There are several factors to consider, which we shall discuss later in the post.
What Does a Dental Marketing Consultant Do?
Dental marketing consultants approach dental marketing using various tried and true techniques, including:
- Dental content marketing
- Social media marketing
- Dental reputation management
- Dental search engine optimization (SEO)
- Dental PPC marketing (pay-per-click marketing)
- Dental email marketing
- Traditional marketing
Depending on your choice of a dental marketing expert, you can get all these and other services all under one roof, or from various marketing companies or professionals based on the experience of each.
Why Your Dental Practice Needs Dental Marketing Consultant Services
It can be an uphill task handling both marketing and dental services as a business.
You need a qualified dental marketing services provider to help you multiply your revenue while you focus on the other important business aspects like excellent service provision.
If your practice doesn’t have a solid dental marketing strategy, you need the services of a marketing company or professional to come up with one and execute it.
Sometimes you’ll have a solid dental marketing plan in place, but one piece or another will be missing on the board, and your efforts may not bring the expected results. The marketing expert steps in to evaluate your strategy and help you do better.
Ways a Dental Marketing Consultant Can Help Grow Your Business
Dental marketing consultants can help grow your business in various ways. Here’s a quick overview.
1. Designing an Effective Lead Generation Website
A website is the online front door of any business that hopes to capture the hearts of potential customers whenever they interact with the business online via ads, social media, or even the site itself.
Effective dental lead generation requires that your practice puts up a reliable website that your target audience will find easy to use. Your consultant should help you capture leads through creative dental website design, appointment scheduling, and dental chatbot marketing.
2. Social Media Marketing
Dental social media marketing can be a strong magnet for attracting and retaining loyal patients. Your marketing strategy should include using social media to reach out to your target audience and gain online reviews.
3. Local SEO
Since your dental clinic is an entity with a specific physical location, you’ll want to take advantage of local search engine marketing to find new patients.
The consultant helps you tackle local SEO such that your business ranks well for local keywords.
4. Dental Contenting Marketing
According to Demand Metric, 86% of business-to-consumer marketers use content marketing to bring in leads, and 37% of businesses believe that a content-led website is the most important method of engaging potential and existing customers.
It’s challenging to keep up a good content marketing strategy while still providing dental services. Today, the best marketing doesn’t look like marketing, and using content is a creative way to execute this genius marketing technique.
For example, you can get lots of clients simply by educating people online on a topic such as dental hygiene through content like videos, blogs, infographics, and before/after photos. Your consultant should help you design and execute a solid content marketing strategy.
5. Dental Reputation Management
Online marketing for dental clinics also involves aptly handling your online reputation across channels where clients leave reviews such as Google My Business, Yelp, and social media.
Marketing consultants help dental professionals manage both positive and negative reviews. Sometimes patient satisfaction is a highly personal matter, and a disgruntled patient may ruin it for you with a negative review. You must be able to respond wisely.
6. Digital Advertising
A marketing consultant helps you run a robust marketing campaign featuring both organic traffic from Google search results and paid traffic from paid ads.
While Google search traffic is ideal on a budget, it takes a long time to break even, making Google Ads or Facebook advertising necessary.
Your consultant can help you run a successful Google ad campaign. Facebook ads are also an excellent choice if you want to draw attention to your dental services via social media.
7. Results Monitoring
It’s not enough to execute a dental marketing idea and not monitor the results to see if it works well. From your dental office, you can use a tool like Google Analytics to see how your website performs if it’s the main marketing platform you use.
If you use a marketing consultant, they should help you monitor results from their end, leaving you more time for other important business activities.
What to Look for in a Dental Marketing Consulting Services Provider
You can know a good dental marketing consultant services provider if they show characteristics such as:
- A verified history of successful dental marketing campaigns
- Proper understanding of your business, competition, and ideal dental patient
- Ability to communicate effectively and in good time
Now you know how you can benefit from dental marketing consultant services and how to identify a good consultant. If you are ready to take your dental marketing to the next level, consider making Canopy Media your consultant of choice!