Want To Grow Your Dental Practice? We Can Help.
Marketing is key to the success of any business. Dental patient marketing is no exception. Our Patient Growth Program is a proven winner.
How We Do Dental Marketing
If you’re not focussed on marketing your dental practice, it won’t grow. And all practices have patient churn, so it’s possible you’re shrinking. Either way, you’re leaving revenue on the table. Our dental patient marketing services deliver outstanding return-on-investment (ROI)
We’ll drive more traffic to your improved website using strategies like local SEO and paid ads and report the results to you.
You’ll receive more new patient inquiries by phone and email than ever before. Your receptionists will notice 🙂
You’ll book more patient visits every month. They’ll stay with you for years because, well, you’re great right?
More Brand Awareness
More than ever, prospective patients will think of you as an option when looking for a new dentist in your area. They’ll see you everywhere.
More Business Growth
Grow your total number of patients every year. It’s not uncommon for our services to double the number of new patients you get every month.
More Trust and Authority
Get more reviews. Help prospective patients understand that your customers are fans by making it easier for them to leave reviews online.
What Dentists Say About Us
Don’t take it from us. Here’s what a few of our dental marketing clients had to say about working with us. If you like, they’d be more than happy to tell you in person about how they feel about our services!
Video Testimonial From Collingwood Dental Centre
The Patient Growth Program
It takes an integrated marketing system to grow your clinic. Our Patient Growth Program incorporates multiple marketing tactics to help you win on the web. These include, but are not limited to:
- Dental Website Design & Development
- Conversion Rate Optimization
- Search Engine Optimization (SEO)
- Paid Ads (like Google & Facebook Ads)
- Reputation Enhancement
- Social Media Support
Why You Might Need Us.
You Want To Grow
You’re interested in growing your clinic, but don’t have a proven process for growth. We do. Even if you had a proven process, would you have the time?
Your Competitors Want To Grow Too 😉
Yep. Many of your competitors have the same objectives as you. You’ve probably noticed.
Spend $1, make $30.
Choose a marketing team with proven results to ensure your place in the market. On average, we’re achieving 3056% marketing return on investment (MROI) for our dental clients.
Yes, it costs money. But for every $1 you spend, we’re going to earn you $30 or more. Try getting that in the stock market! Makes a lot more sense to invest in your clinic.
A Few Of Our Dental Clients
Book A Free Discovery Meeting!
Does this sound good? Set up a no-obligation discovery meeting with us by filling out the form on this page, or contacting us.
During our discovery meeting, we’ll learn about you and your business. If you’re interested, we can review how we help practices achieve significant, life-changing results for their business & family.
We won’t hold anything back. We’ll answer ANY questions you have.
Get in Touch
You should invest enough to determine how much it costs to get you a new patient. Bear with us. Have you thought about this? How much is a new patient worth to you? If you’re not sure, you can use our Patient Lifetime Calculator to figure it out.
In general, we assume a patient is worth about $10,000 on average over the course of their lifetime at your clinic. Many of our clients have a much higher patient lifetime value (PLV). Some have a lower number. But if you can generate new patients for even $500, you’re making money.
So in short, find a marketing company that can help you figure out what is costs to get you a new patient and then multiple by how many new patients you want per month. That’s your monthly marketing budget!
Dental SEO is the process by which your marketing company helps your website rank at the top of search engine results – the results that are below the Google Ads and Google Map results usually. Ranking in the top 3 in organic search results generates “free” clicks to your website at a high rate from prospective patients that have searched for a dental clinic or dental service near them.
You can pay Google to be at the top of a search result. That’s how Google makes most of its money. Google Ads is a platform through which you can showcase your business at the top of search engine results. You only pay for the ad if it’s clicked. When someone clicks the ad, they go to a page on your website. Ideally they call or email you. Google Ads is one of the best ways to market your dental practice once you have a great website to send people to.
This extension can be added to existing ads, or you can create call-only campaigns. Either way, by adding a click-to-call function to your Google Ads you make it easy for people to call your clinic. If you’re going to do this, don’t forget to make sure someone is answering the phone, every time.
In short, budget combined with great targeting. Poor targeting of ads will waste your ad spend. Making sure you’re targeting the right people at the right times of day when you can actually help them ensures you’re spending your paid advertising budget in an optimal way. After all, we want to deliver prospective patients at a cost that delivers good return on investment.
Local Awareness ads are a great way to reach a local audience, and you can now use the new map card to share locally relevant details about your dental business, like the address, distance to the business, hours of operation, and a “Get directions” link.
If you’re a new clinic or even an old clinic, direct mail can help raise awareness of your practice in a targeted region. Although it’s not a particularly measurable marketing activity, we recommend that you always ask your new patients how they found you. When it’s digital leads, we can track very accurately if a particular marketing activity is working. With direct mail, not so much. Direct mail campaigns work but it’s hard to be specific about exactly how well they work.
Ask more often. Create a process for asking more often. Only ask patients that have exhibited a positive response to their experience at your clinic. A reputation management software can help. We help our dental clients get more reviews by enabling their team to use a review generation software. In particular, this software has the added advantage of being able to text dental patients review requests. This tactic dramatically increase the rate of reviews that our dentistry clients achieve.
The Meat & Potatoes.
Honestly, you’ve probably heard of the strategies below.
But are you actually doing all of them?
Do you know exactly what’s working and what isn’t?
Are you able to adapt and evolve your marketing strategies over time?
In combination, the strategies below (and a few others too) can make a dramatic difference to your practice.
We Build High Conversion Websites
We build websites that actually work to deliver leads to your practice. We implement best-in-class website design solutions to ensure the traffic that goes to your website either calls or emails you about the services you want to offer.
We Manage Your Paid Search Needs
We drive traffic to your website using Google & Facebook Ads. We measure exactly how much it costs to deliver a lead to your dental practice. If that cost-per-lead is too high, we stop. But for the record, it’s never too high. Your customer lifetime value ranges from $5K to $15K so you should be aggressively investing getting new patients.
We Ensure Your Website Ranks In Google Searches
We’ll help you rank in search engines for the keywords you want to rank for. Maybe your interest is in “family dentistry”. Maybe it’s “Invisalign”. Whatever products and services you’re most interested in, we’ll help your prospective patients find you for those exact services. Then we’ll measure, track and improve over time.
We Help You Stay Ahead Of The Curve
Dental patient marketing will always evolve. You already know that because you’ve found it difficult to keep up with all the changes. You’re never really sure what to invest your marketing budget in. That’s where we come in. This is all we do.
We’re part of a network of over 1000 digital marketing agencies in 80 countries around the world. We’ll know what to do next, and how to adapt to the ever-changing digital marketing landscape.
We Pay Attention To Detail & Your Needs
We’re not a cookie-cutter solution. We understand you’re a unique practice in a unique market with unique needs. We’re a small agency doing great work for great people. We cultivate positive and fruitful relationships with our clients.
To do that, we have to care deeply about you and your success. Unfortunately, there’s no easy way to get this done – other than to do good work repeatedly. This is the ingredient most marketing companies don’t pay attention to. We’ll work together in a symbiotic relationship.
We’re looking forward to meeting you. Come to your discovery meeting prepared to learn & grow. Whether you work with us or not, we guarantee you’ll leave with at least 3 valuable insights into your dental marketing.
If this sounds like it’s for you and your practice, we highly recommend contacting us now.