What Does a Digital Marketing Coordinator Do?

Digital marketing coordinators are key team members in an organization’s strategy

Digital marketing coordinators are key team members in an organization’s strategy for leveraging technology and communication platforms like social media, email campaigns, web design, and SEO analysis to drive customer engagement and sales. As such, they play a vital role in communicating the company’s brand message, disseminating advertising materials, monitoring analytic data, and creating engaging content for target audiences. In this blog post, we’ll go over just some of what a digital marketing coordinator does, and how they can help your business.

Create Engaging Content

Digital marketing coordinators are responsible for creating content that resonates with target audiences. This can include blog posts, videos, graphics, and other visuals, as well as social media updates and email marketing campaigns. Digital marketers need to stay up-to-date on the latest trends in content creation to most effectively reach their intended audience. 

Monitor Analytics

They must also keep track of analytics to measure the effectiveness of their campaigns. Digital marketing coordinators use various analytics platforms to monitor data related to customer engagement, website traffic, conversion engagement metrics, and many other indicators. These will help them tweak and refine their strategies as needed. 

By studying this data, they can gain insight into how effective their strategies are at reaching customers and what changes need to be made to maximize ROI. 

Develop Brand Messaging

Another important job of digital marketing coordinators is being responsible for developing the company’s brand messaging to ensure it resonates with customers. This includes developing a unique voice and tone, curating engaging visuals, creating effective copywriting, and more. 

It is important to create a unified image of the business so that customers can easily identify with it. This means that they must ensure all messaging is consistent both internally and externally. 

However, the tone of the messaging may be different depending on the method of communication. For example, the tone of Facebook posts may be different than that used in emails. The point is that it’s consistent.

Identify Target Audiences

Digital marketing coordinators need to identify the target audience for their digital campaigns and understand how best to reach them. This typically requires some research and a good understanding of the company and its services.

Once they have this information, they can create tailored campaigns that will most effectively reach their intended audiences.

Manage Advertising Materials

Along with creating content and identifying target audiences, digital marketing coordinators also need to manage online advertising materials. This includes budgeting for campaigns, creating ad copy, scheduling promotions, and setting up various tracking methods to measure the success of campaigns.


If you think you could benefit from any of these services, then it’s worth having a digital marketing coordinator on your team. Not only will they help ensure that you’re getting the most out of your online marketing efforts, but they will allow you to focus on what you do best: running your business. So, consider hiring a digital marketing coordinator today – you’ll be happy you did!

If you’re in need of digital marketing services, you’ve come to the right place! Click here to book your free online marketing consultation with Canopy Media today.