How to Link to Google Reviews: A Step-by-Step Guide

In the age of online reviews, harnessing the power of positive feedback can significantly boost your business’s reputation. And due to its link to the most powerful search engine in the world, Google Reviews in particular, holds immense credibility and influence over potential customers. But how do you make it easy for your satisfied customers to leave reviews and for others to find them? You learn how to link to Google Reviews, of course!

In this guide, we’ll walk you through the steps on how to do so effectively.

1) Claim Your Google Business Profile Listing

Before you start linking to Google Reviews, ensure you have claimed and verified your Google Business Profile (GBP) listing. This free tool lets you manage how your business appears on Google Search and Maps, making it a vital step in the process.

To claim your GBP listing, visit the Google Business Profile website and follow the prompts to verify your business. Once verified, you can start directing customers to leave reviews.

2) Locate Your Google Review Link

To make it easy for customers to leave reviews, the best thing you can do is provide them with a direct link. But first, you’ll have to hunt it down.

One of the easiest ways to generate this link is by searching for your business on Google. Simply:

  • Log into your Google Business Profile
  • Search for your business listing on Google
  • You should see a section called “Your business on Google”
  • Locate and click on the “Ask for Reviews” Button
  • Copy the Review link. This will be the link you’ll share!

3) Create Shareable Buttons on Your Website

Now that you have your link, make it seamless for customers to leave reviews by creating shareable buttons on your website. These buttons can be placed on your homepage, contact page, or even within your email signature. Just don’t forget to include a call-to-action encouraging visitors to share their experiences and leave reviews.

To create shareable buttons, use your shortened Google Review link and customize the buttons to match your website’s design. Whether it’s a vibrant “Leave a Review” button or a subtle “Share Your Feedback” prompt, these buttons enhance the user experience and encourage engagement.

4) Add the Link to All Marketing Materials

While it’s important to include the link on your website, in email campaigns, and on social media, don’t limit your efforts to the digital realm – incorporate your review link into your physical marketing materials. 

Whether it’s on business cards, brochures, or flyers, including the review link extends the opportunity for customers to share their experiences, regardless of their preferred communication method.

The Bottom Line

In conclusion, figuring out how to link to Google Reviews is a straightforward process that can significantly impact your business’s online reputation. Simply claim your Google Business Profile listing, locate your review link, create shareable buttons, and incorporate the link into your marketing materials.

By making the review process convenient and encouraging customer feedback, you’ll harness the power of authentic testimonials that attract new customers and solidify your business’s credibility in the online world. Good luck!

Need a hand with your online reputation? We’d be happy to help! Click here to get in touch with Canopy Media, and book your free online marketing consultation today.