What Does an Internet Marketing Specialist Do?

Internet marketing, also known as digital marketing, is an increasingly essential component of the modern business landscape. As the world becomes more connected through digital means, companies of all sizes must find ways to reach consumers where they are spending their time and attention – online. That’s where an internet marketing specialist comes in. 

In this article, we’ll explore what an internet marketing specialist does and the various skills and techniques they use to help businesses succeed online.

What Is an Internet Marketing Specialist?

An internet marketing specialist is a professional who works to promote a company’s products or services through digital channels. Their primary objective is to attract and retain customers through various online marketing techniques. This involves search engine optimization (SEO), social media marketing, content marketing, email marketing, and more.

Let’s take a closer look at what each of these entail below.

Search Engine Optimization (SEO)

One of the primary responsibilities of an internet marketing specialist is to optimize a website’s search engine ranking through SEO. SEO refers to the process of improving a website’s visibility in search engine results pages (SERPs). This includes utilizing specific keywords, creating high-quality content, and building backlinks to the website. 

An internet marketing specialist must have a thorough understanding of how search engines work in order to create an effective SEO strategy.

Social Media Marketing

Another crucial area of focus for an internet marketing specialist is social media marketing. With billions of people using Facebook, Instagram, and LinkedIn, it’s essential for businesses to have a strong presence on these platforms. 

A digital marketing specialist can create and execute a social media marketing plan that includes engaging content creation, community management, and advertising campaigns. They must also stay up-to-date with the latest social media trends and algorithms to ensure that their strategies remain effective.

Content Marketing

Content marketing is another critical area of focus for an internet marketing specialist. This involves creating and distributing high-quality, valuable content to attract and retain a clearly defined audience. This content can take various forms, such as blog posts, videos, infographics, and more. 

An digital marketing specialist must have excellent writing skills and a deep understanding of their target audience to create content that resonates with them. They must also have a solid understanding of SEO to optimize their content for search engines.

Email Marketing

Email marketing is a highly effective technique used by internet marketing specialists to communicate with customers and prospects. It involves sending personalized emails to a subscriber list to promote products or services, share company news, and build relationships with customers. 

An internet marketing specialist must be skilled in crafting compelling email copy, designing eye-catching email templates, and analyzing email campaign performance metrics to improve future campaigns.

Analytics and Reporting

Finally, an internet marketing specialist must be proficient in analytics and reporting. This will help them to track and measure the effectiveness of their marketing strategies. They must be able to use tools like Google Analytics and other reporting tools to gather and analyze data on website traffic, social media engagement, email campaign performance, and more. 

They must then use this data to make informed decisions about their marketing strategies, adjust tactics as needed, and provide regular reports to stakeholders.

The Bottom Line

An internet marketing specialist is a critical member of any modern business. They must be skilled in a variety of digital marketing techniques, including SEO, social media marketing, content marketing, email marketing, and analytics and reporting. By utilizing these skills and techniques effectively, a digital marketing specialist can help businesses attract and retain customers, increase brand awareness, and ultimately achieve their marketing objectives.
Need a hand with your digital marketing strategy? We’d be happy to help! Click here to get in touch with Canopy Media, and book your free online marketing consultation today.