What is a Local SEO Specialist?

A local SEO specialist helps businesses improve their visibility in search engine results pages (SERPs) for local searches. For example, if you run a restaurant in San Diego, you would want to appear as the top result for “San Diego restaurants”. A local SEO specialist can help you optimize your website and improve your online presence.

A local SEO specialist has the responsibility to provide the following services:

Google My Business Optimization

The essential aspect of your online presence on search engine result pages is your Google My Business listing. Your ‘My Business Listing’ contains your company’s address and hours and a description of the company and its products. A local SEO consultant will ensure that your Google My Business profile is up to date and contains the correct information to display in the top results for relevant keywords.

Citation Building and Optimization

The citation is your company’s presence on other local business directories and citation websites in local SEO. Local citations are helpful in various ways. For example, they appear on websites where your local audience is most likely to look for a company or service.

Search engines also evaluate local directory citations. Having more sources on relevant websites with accurate information about your company will improve your website’s rankings for local search queries by having more links. Local citations will also include a backlink to your website, increasing the visibility of your website in search results.

Website Audit & Optimization

A website audit and optimization are required in an SEO campaign. In contrast, local SEO necessitates a distinct website evaluation and improvement method. When we optimize a website for local SEO, it must be optimized for geo-specific keywords.

The goal of local SEO is to help Google understand your community and get you top rankings for keywords most relevant to it. To improve your website’s SEO for geo-specific terms, use keyword research and create content tailored to attract your target audience. To highlight your local reviews and locally focused information, increase the prominence of schema markup or microdata. These measures, if implemented correctly, can aid in improving a website’s search engine performance for geo-specific terms.


When it comes to local SEO, the essential thing is to create a backlink strategy that focuses on the websites and blogs that are most popular among your audience. While it may appear simple, obtaining relevant and high-quality backlinks, particularly from locally focused websites, might be time-consuming.

Without the assistance of a carefully prepared and robust backlink profile, no SEO approach can produce satisfactory outcomes. This is where a local SEO consultant’s experience may help you out by creating a backlink profile that outperforms the competition on search engines.