Online Marketing Blog


Join Us & Google Oct 18 – Digital Marketing for Healthcare Providers
27 Sep 2017

Join Us & Google Oct 18 – Digital Marketing for Healthcare Providers

Learn Directly From Google We’re inviting up to 20 people to come and learn for free! Either you, or someone in a healthcare-related service industry that you think could benefit. Your dentist? Your chiropodist? Your chiropractor? During this event, we’ll discuss the importance of digital marketing for healthcare-related service providers in general. We know from first-hand experience how powerful Google tools can be for this...

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Kai

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Join Us & Google Sept 20 – B2B Digital Marketing
01 Sep 2017

Join Us & Google Sept 20 – B2B Digital Marketing

Learn Directly From Google We’re inviting up to 20 people to come and learn for free! We’re partnering with Google and the Enterprise Centre in Collingwood to host a free event on Wednesday, Sept 20 from 11:30am to 1:30pm – third Wednesday of the month. Click here to Register Now Note: If you register, please ensure you’re able to attend! During this event, we’ll discuss...

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Kai

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MAJOR change: Chrome will show security warnings on HTTP pages starting Oct. 17, 2017
28 Aug 2017

MAJOR change: Chrome will show security warnings on HTTP pages starting Oct. 17, 2017

If you have a website that has forms on web pages that are HTTP (not HTTPS), it’s possible you’ve received an email from Google Search Console warning you that starting in October 2017, these pages will be marked with a ‘Not Secure’ warning in Chrome. (A copy of one of those email notifications is below). If you haven’t received an email, but manage websites that...

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Kai

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Join Us & Google August 16 – Digital Marketing For The Retail Industry
25 Jul 2017

Join Us & Google August 16 – Digital Marketing For The Retail Industry

Learn Directly From Google You’re invited to come and learn for free! We’re partnering with Google and the Enterprise Centre in Collingwood to host a free event on Wednesday, August 16 from 11:30am to 1:30pm During this event, we’ll discuss the importance of digital marketing for the Retail Industry and share trends, research and insights that can help you reach your audience in all their...

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Kai

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Join Us & Google July 12 – Grow Your Business With YouTube
06 Jul 2017

Join Us & Google July 12 – Grow Your Business With YouTube

Learn Directly From Google You’re invited to come and learn! We’re partnering with Google to host a free event on Wednesday, June 12th that’s all about growing your business with online video. We’ll cover some tips and tricks on how to find new leads and make the most of your online marketing investment. Register Now (space is limited). Truth is, we’ve never done one of...

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Kai

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Collingwood “Digital Marketing For Your Business” Workshop – June 19
09 Jun 2017

Collingwood “Digital Marketing For Your Business” Workshop – June 19

* this press release prepared by Digital Marketing Consultant Kai Hulshof & Library Technology Coordinator Claire Reyes for the Collingwood Public Library For immediate release Digital Marketing For Your Business Collingwood, ON (May 25, 2017) – SEO, analytics, reMarketing, citations and online reviews. What do these words mean? How can knowing more about these topics help your business increase top line sales? The Collingwood Public...

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Kai

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6 Ways to Optimize Your Email Campaigns for Greater Conversion
29 May 2017

6 Ways to Optimize Your Email Campaigns for Greater Conversion

There have been rumors over the past several years that email was dead. It’s not. As Mark Twain once famously said, “The reports of my death have been greatly exaggerated.” While many insist that email is not the marketing juggernaut it once was, it remains the top way to reach clients and potential customers directly, for the lowest cost and with the most effective results....

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Kai

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Landing Page Best Practices You Need To Know About
19 May 2017

Landing Page Best Practices You Need To Know About

Google uses it to determine your ranking, your visitors use it to determine if they want to explore your site further, and for many site builders, the landing page is an afterthought that gets tacked on at the very end. While there are a lot of consultants out there sharing landing page best practices, the truth is, the best landing page is the one that...

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Kai

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4 Customer Retention Strategies Any Business Can Use
04 May 2017

4 Customer Retention Strategies Any Business Can Use

One of the major factors in choosing any marketing strategy should be the cost of customer acquisition. While common knowledge shows that new customers are 4 to 8 times more costly to acquire than existing customers are to retain, only 30-40% of business focus on retention at least as much as new customer acquisition. On its face, this makes little sense, but when you take...

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Kai

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Final 3 Key Factors in Our Series of Google Ranking Tips
01 May 2017

Final 3 Key Factors in Our Series of Google Ranking Tips

In part two of our Google ranking tips series we discussed how the content on your website can effect your search engine rankings. In this post, we’ll review how to leverage social media, mobile accessibility and page speed to help your business get more than it’s fair share of the Search Engine Ranking Page (SERP). 7. Social Media Links There’s been a debate raging over how...

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Kai

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5 Best Marketing Books You Need to Read to Succeed in 2017
27 Apr 2017

5 Best Marketing Books You Need to Read to Succeed in 2017

“No matter how busy you may think you are, you must find time for reading, or surrender yourself to self-chosen ignorance.” – Confucius In the digital world, we create as much content every twelve months as was created in all of history leading up to it. As a wise man once said, “to the writing of books, there is no end” but how do you...

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Kai

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3 More Key Google Ranking Factors in 2017
17 Apr 2017

3 More Key Google Ranking Factors in 2017

In part one of our key Google ranking factors series we discussed backlinks in depth. They are the single biggest factor in the keyword rankings of your site and your site’s authority in the eyes of search engines. While backlinks will get them there, your content is the key to holding your audience’s attention and getting them to come back again, and again, and that is...

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Kai

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