Tough Question: Are Business Directories Still Relevant?
09 Feb 2017

Tough Question: Are Business Directories Still Relevant?

With all of the changes that have taken place in search algorithms and social media ranking protocols in the last few years, some time-tested methods for developing web traffic have come into question. One of those is business directories. Are they still valuable? We think the answer is yes, with some caveats. Here are some tips for getting the most out of your business directory...

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Kai

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Why You Should Set SMART Goals or None at All
30 Jan 2017

Why You Should Set SMART Goals or None at All

It’s a new year, so we thought this post would be relevant to pretty much anyone at this point. Setting SMART Goals can be the key to your success this year. Have a read… and set some targets. Good luck in 2017! There’s a lot to be said for setting goals. For one, they tend to become self-fulfilling predictions because they allow you to articulate...

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Kai

174
Getting Started With Social Media Automation
26 Jan 2017

Getting Started With Social Media Automation

Social media is to content marketing what networks are to broadcast television. Without networks, nobody is getting anywhere. Through social media, we are able to access our connections and their connections and, eventually, their connection’s connections as our content gets shared. If your shared content gets to 6 degrees of separation and your content goes worldwide (or perhaps you’re more familiar with the term ‘viral’)! Once you’ve written...

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Kai

173
3 More Digital Tools Your Business Cannot Live Without and a Challenge!
13 Jan 2017

3 More Digital Tools Your Business Cannot Live Without and a Challenge!

In our last post about this, we discussed three digital tools we simply cannot live without and some alternatives, since we know nothing in business is one-size-fits-all. This week, we’ve got three more for you and a challenge, but we’ll get to that at the end. Here’s a tip, when searching for software, apps, or other digital tools, don’t assume the first one you find is...

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Kai

184
12 Free Stock Photography Websites You Should be Using – Pt.2
22 Dec 2016

12 Free Stock Photography Websites You Should be Using – Pt.2

In our first installment, we shared the first half of our 12 free stock photography websites. In many cases, these sites also feature premium, or sponsored content. Through the sites in this two-part series, you can access over two million free, high-res photos for use in most instances. That’s enough stock photos to keep most marketers busy for life. In cases where premium content is...

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Kai

274
Image SEO: 6 Must-Do Steps to Help Boost Rankings
21 Dec 2016

Image SEO: 6 Must-Do Steps to Help Boost Rankings

Unless you are brand new to content marketing, you probably already understand the power of images. Not only do they make your website content and blog posts more beautiful, but posts and links featuring pictures are more frequently read, shared, and commented on. Here’s how you can leverage the rankings boost image SEO can provide. It should go without saying that the images you choose should...

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Kai

230
7 Places to Advertise Your Business Online
16 Dec 2016

7 Places to Advertise Your Business Online

*One of our clients uses Our Kids Private School and Summer Camp marketing to promote their therapeutic boarding school around the world. We attended a webinar they offered, and this slide about places to advertise your business really captured our attention. We wrote this blog post based on it. When it comes to building an online presence, the 21st century entrepreneur is faced with an almost endless parade of...

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Kai

274
The Advantages Of Facebook Ads
13 Dec 2016

The Advantages Of Facebook Ads

This arrived in our inbox this morning. It’s worth sharing. It outlines the basic benefits of Facebook Ads (full disclaimer, it’s directly from Facebook). We still think it’s worth sharing. We’re not the only ones who believe in the effectiveness of Facebook Ads right now. As Neil Patel states in his October 2016 post, “Without a doubt, Facebook is THE PLACE for most businesses to build audiences...

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Kai

171
digital marketing certified wsi canopy media
28 Nov 2016

We’re now a WSI-certified digital marketing agency

Contrary to popular belief, it’s actually a huge world after all. That’s why we’re growing again to meet the demands of the ever-evolving and constantly changing landscape of digital marketing. In the last 10 years, there’s only been one constant – the need to adapt and evolve. As business owners, I’m sure you understand how difficult it can be to keep up with the changes in...

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Kai

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12 Free Stock Photo Sites You Should be Using – Pt.1
17 Oct 2016

12 Free Stock Photo Sites You Should be Using – Pt.1

Everyone enjoys free stuff, especially when that free stuff can be used to help earn you money. For bloggers and marketers, the sheer bulk of content they must produce to keep up with the competition is staggering. The time and money required to produce all of your own images would be prohibitive to most small companies. Free stock photo sites can solve this problem. Stock...

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Kai

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