Landing Page Best Practices You Need To Know About
19 May 2017

Landing Page Best Practices You Need To Know About

Google uses it to determine your ranking, your visitors use it to determine if they want to explore your site further, and for many site builders, the landing page is an afterthought that gets tacked on at the very end. While there are a lot of consultants out there sharing landing page best practices, the truth is, the best landing page is the one that...

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Kai

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4 Customer Retention Strategies Any Business Can Use
04 May 2017

4 Customer Retention Strategies Any Business Can Use

One of the major factors in choosing any marketing strategy should be the cost of customer acquisition. While common knowledge shows that new customers are 4 to 8 times more costly to acquire than existing customers are to retain, only 30-40% of business focus on retention at least as much as new customer acquisition. On its face, this makes little sense, but when you take...

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Kai

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Final 3 Key Factors in Our Series of Google Ranking Tips
01 May 2017

Final 3 Key Factors in Our Series of Google Ranking Tips

In part two of our Google ranking tips series we discussed how the content on your website can effect your search engine rankings. In this post, we’ll review how to leverage social media, mobile accessibility and page speed to help your business get more than it’s fair share of the Search Engine Ranking Page (SERP). 7. Social Media Links There’s been a debate raging over how...

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Kai

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5 Best Marketing Books You Need to Read to Succeed in 2017
27 Apr 2017

5 Best Marketing Books You Need to Read to Succeed in 2017

“No matter how busy you may think you are, you must find time for reading, or surrender yourself to self-chosen ignorance.” – Confucius In the digital world, we create as much content every twelve months as was created in all of history leading up to it. As a wise man once said, “to the writing of books, there is no end” but how do you...

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Kai

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3 More Key Google Ranking Factors in 2017
17 Apr 2017

3 More Key Google Ranking Factors in 2017

In part one of our key Google ranking factors series we discussed backlinks in depth. They are the single biggest factor in the keyword rankings of your site and your site’s authority in the eyes of search engines. While backlinks will get them there, your content is the key to holding your audience’s attention and getting them to come back again, and again, and that is...

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Kai

252
Online Competitive Analysis: 6 Reasons Your Business Needs One
13 Apr 2017

Online Competitive Analysis: 6 Reasons Your Business Needs One

Unless you are in the enviable position of turning away business because you have more than you want, keeping tabs on the competition could carry considerable benefit for your company. Knowing who your direct competition is and what kind of threat they pose in the market is the best basis for a sound product development and ongoing marketing strategy. Without it, you may be shooting...

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Kai

227
5-Step Roadmap to Cultivating and Maintaining Your Online Reputation
07 Apr 2017

5-Step Roadmap to Cultivating and Maintaining Your Online Reputation

As our economy becomes increasingly digital and global, online reputation will grow in importance. One bad review may not be the end of your business, but echoed across the blogosphere, it can mean lost business and the need to rebuild customer relationships to prevent further damage. By instituting an ongoing program of reputation management, you can keep up with what people are saying and help...

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Kai

248
3 Key Google Ranking Factors in 2017
06 Apr 2017

3 Key Google Ranking Factors in 2017

Since its inception, Google has been making waves. The world’s largest search engine has now become the quintessential gateway to the internet. With Google as gatekeeper, it makes sense for online entrepreneurs and others looking to increase findability and build website traffic to pay attention to the factors that make a site rank high in Google. While Google does not release the algorithm they use...

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Kai

290
3 Onpage SEO Trends That Will Produce Results in 2017
29 Mar 2017

3 Onpage SEO Trends That Will Produce Results in 2017

The more the game changes, the more it stays the same. So, what’s new in SEO?  In 2017, as in years past, quality and relevance will be the name of the game in SEO trends. Gone are the days when packing the right keywords into your website would bring “all the boys to the yard” instead, you’re going to need to sharpen your pencil, dig...

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Kai

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Tough Question: Are Business Directories Still Relevant?
09 Feb 2017

Tough Question: Are Business Directories Still Relevant?

With all of the changes that have taken place in search algorithms and social media ranking protocols in the last few years, some time-tested methods for developing web traffic have come into question. One of those is business directories. Are they still valuable? We think the answer is yes, with some caveats. Here are some tips for getting the most out of your business directory...

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Kai

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