3 More Key Google Ranking Factors in 2017
17 Apr 2017

3 More Key Google Ranking Factors in 2017

In part one of our key Google ranking factors series we discussed backlinks in depth. They are the single biggest factor in the keyword rankings of your site and your site’s authority in the eyes of search engines. While backlinks will get them there, your content is the key to holding your audience’s attention and getting them to come back again, and again, and that is...

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Kai

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Online Competitive Analysis: 6 Reasons Your Business Needs One
13 Apr 2017

Online Competitive Analysis: 6 Reasons Your Business Needs One

Unless you are in the enviable position of turning away business because you have more than you want, keeping tabs on the competition could carry considerable benefit for your company. Knowing who your direct competition is and what kind of threat they pose in the market is the best basis for a sound product development and ongoing marketing strategy. Without it, you may be shooting...

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Kai

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5-Step Roadmap to Cultivating and Maintaining Your Online Reputation
07 Apr 2017

5-Step Roadmap to Cultivating and Maintaining Your Online Reputation

As our economy becomes increasingly digital and global, online reputation will grow in importance. One bad review may not be the end of your business, but echoed across the blogosphere, it can mean lost business and the need to rebuild customer relationships to prevent further damage. By instituting an ongoing program of reputation management, you can keep up with what people are saying and help...

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Kai

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3 Key Google Ranking Factors in 2017
06 Apr 2017

3 Key Google Ranking Factors in 2017

Since its inception, Google has been making waves. The world’s largest search engine has now become the quintessential gateway to the internet. With Google as gatekeeper, it makes sense for online entrepreneurs and others looking to increase findability and build website traffic to pay attention to the factors that make a site rank high in Google. While Google does not release the algorithm they use...

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Kai

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3 Onpage SEO Trends That Will Produce Results in 2017
29 Mar 2017

3 Onpage SEO Trends That Will Produce Results in 2017

The more the game changes, the more it stays the same. So, what’s new in SEO?  In 2017, as in years past, quality and relevance will be the name of the game in SEO trends. Gone are the days when packing the right keywords into your website would bring “all the boys to the yard” instead, you’re going to need to sharpen your pencil, dig...

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Kai

248
Tough Question: Are Business Directories Still Relevant?
09 Feb 2017

Tough Question: Are Business Directories Still Relevant?

With all of the changes that have taken place in search algorithms and social media ranking protocols in the last few years, some time-tested methods for developing web traffic have come into question. One of those is business directories. Are they still valuable? We think the answer is yes, with some caveats. Here are some tips for getting the most out of your business directory...

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Kai

436
Why You Should Set SMART Goals or None at All
30 Jan 2017

Why You Should Set SMART Goals or None at All

It’s a new year, so we thought this post would be relevant to pretty much anyone at this point. Setting SMART Goals can be the key to your success this year. Have a read… and set some targets. Good luck in 2017! There’s a lot to be said for setting goals. For one, they tend to become self-fulfilling predictions because they allow you to articulate...

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Kai

418
Getting Started With Social Media Automation
26 Jan 2017

Getting Started With Social Media Automation

Social media is to content marketing what networks are to broadcast television. Without networks, nobody is getting anywhere. Through social media, we are able to access our connections and their connections and, eventually, their connection’s connections as our content gets shared. If your shared content gets to 6 degrees of separation and your content goes worldwide (or perhaps you’re more familiar with the term ‘viral’)! Once you’ve written...

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Kai

429
3 More Digital Tools Your Business Cannot Live Without and a Challenge!
13 Jan 2017

3 More Digital Tools Your Business Cannot Live Without and a Challenge!

In our last post about this, we discussed three digital tools we simply cannot live without and some alternatives, since we know nothing in business is one-size-fits-all. This week, we’ve got three more for you and a challenge, but we’ll get to that at the end. Here’s a tip, when searching for software, apps, or other digital tools, don’t assume the first one you find is...

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Kai

417
12 Free Stock Photography Websites You Should be Using – Pt.2
22 Dec 2016

12 Free Stock Photography Websites You Should be Using – Pt.2

In our first installment, we shared the first half of our 12 free stock photography websites. In many cases, these sites also feature premium, or sponsored content. Through the sites in this two-part series, you can access over two million free, high-res photos for use in most instances. That’s enough stock photos to keep most marketers busy for life. In cases where premium content is...

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Kai

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