Online Marketing Blog


Why You Should Set SMART Goals or None at All
30 Jan 2017

Why You Should Set SMART Goals or None at All

It’s a new year, so we thought this post would be relevant to pretty much anyone at this point. Setting SMART Goals can be the key to your success this year. Have a read… and set some targets. Good luck in 2017! There’s a lot to be said for setting goals. For one, they tend to become self-fulfilling predictions because they allow you to articulate...

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Kai

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Getting Started With Social Media Automation
26 Jan 2017

Getting Started With Social Media Automation

Social media is to content marketing what networks are to broadcast television. Without networks, nobody is getting anywhere. Through social media, we are able to access our connections and their connections and, eventually, their connection’s connections as our content gets shared. If your shared content gets to 6 degrees of separation and your content goes worldwide (or perhaps you’re more familiar with the term ‘viral’)! Once you’ve written...

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Kai

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3 More Digital Tools Your Business Cannot Live Without and a Challenge!
13 Jan 2017

3 More Digital Tools Your Business Cannot Live Without and a Challenge!

In our last post about this, we discussed three digital tools we simply cannot live without and some alternatives, since we know nothing in business is one-size-fits-all. This week, we’ve got three more for you and a challenge, but we’ll get to that at the end. Here’s a tip, when searching for software, apps, or other digital tools, don’t assume the first one you find is...

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Kai

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Image SEO: 6 Must-Do Steps to Help Boost Rankings
21 Dec 2016

Image SEO: 6 Must-Do Steps to Help Boost Rankings

Unless you are brand new to content marketing, you probably already understand the power of images. Not only do they make your website content and blog posts more beautiful, but posts and links featuring pictures are more frequently read, shared, and commented on. Here’s how you can leverage the rankings boost image SEO can provide. It should go without saying that the images you choose should...

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Kai

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7 Places to Advertise Your Business Online
16 Dec 2016

7 Places to Advertise Your Business Online

*One of our clients uses Our Kids Private School and Summer Camp marketing to promote their therapeutic boarding school around the world. We attended a webinar they offered, and this slide about places to advertise your business really captured our attention. We wrote this blog post based on it. When it comes to building an online presence, the 21st century entrepreneur is faced with an almost endless parade of...

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Kai

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The Advantages Of Facebook Ads
13 Dec 2016

The Advantages Of Facebook Ads

This arrived in our inbox this morning. It’s worth sharing. It outlines the basic benefits of Facebook Ads (full disclaimer, it’s directly from Facebook). We still think it’s worth sharing. We’re not the only ones who believe in the effectiveness of Facebook Ads right now. As Neil Patel states in his October 2016 post, “Without a doubt, Facebook is THE PLACE for most businesses to build audiences...

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Kai

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digital marketing certified wsi canopy media
28 Nov 2016

We’re now a WSI-certified digital marketing agency

Contrary to popular belief, it’s actually a huge world after all. That’s why we’re growing again to meet the demands of the ever-evolving and constantly changing landscape of digital marketing. In the last 10 years, there’s only been one constant – the need to adapt and evolve. As business owners, I’m sure you understand how difficult it can be to keep up with the changes in...

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Kai

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13 Free Stock Photo Sites You Should be Using
17 Oct 2016

13 Free Stock Photo Sites You Should be Using

Everyone enjoys free stuff, especially when that free stuff can be used to help earn you money. For bloggers and marketers, the sheer bulk of content they must produce to keep up with the competition is staggering. The time and money required to produce all of your own images would be prohibitive to most small companies. Free stock photo sites can solve this problem. Stock...

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Kai

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Automated Content for Global Domination Made Easy
17 Aug 2016

Automated Content for Global Domination Made Easy

To automate content marketing, you should not remove yourself from the process but rather manage the process in less time so that you can run your business. After all, marketing is only the beginning. As you begin to explore automation, there are three basic approaches you can take to automate content marketing. You can amplify what you’re already doing. You can focus on conquering just...

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Kai

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6 Steps to Building a Massive LinkedIn Network
10 Aug 2016

6 Steps to Building a Massive LinkedIn Network

If you are not on LinkedIn, you should be. It is the online place to rub shoulders with over 400 million business-minded people from around the world. LinkedIn users with well-established networks can find jobs, get new clients, find investors or partners and a host of other business activities that used to require an extensive rolodex or some very high level personal introductions. Building a...

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Kai

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Help! My new website isn’t showing in Google search!
20 Jul 2016

Help! My new website isn’t showing in Google search!

“If you build it, they will come.” That made for a spooky message from the beyond for a has-been baseballer in Field of Dreams, but if you thought it was a website building strategy, you’re likely finding out just exactly how well that works. In the old days, a site with a decent amount of content around a single topic could hope to get found...

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Kai

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3 Digital Tools Your Business Cannot Live Without, Plus Bonus Tools!
03 Jun 2016

3 Digital Tools Your Business Cannot Live Without, Plus Bonus Tools!

In today’s digital world, a lot of things are simply easier than they used to be. A simple Google search can yield tools to tackle almost any challenge. By combining these easy-to-use online tools, you can craft a recipe for nearly effortless workflow and productivity.  Here are three tools we could not live without. The key is finding what works for you. Freshbooks Cloud Accounting...

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Kai

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