Online Marketing Blog

5-Step Roadmap to Cultivating and Maintaining Your Online Reputation

5-Step Roadmap to Cultivating and Maintaining Your Online Reputation

As our economy becomes increasingly digital and global, online reputation will grow in importance. One bad review may not be the end of your business, but echoed across the blogosphere, it can mean lost business and the need to rebuild customer relationships to prevent further damage. By instituting an ongoing program of reputation management, you…

are business directories still relevant

Tough Question: Are Business Directories Still Relevant?

With all of the changes that have taken place in search algorithms and social media ranking protocols in the last few years, some time-tested methods for developing web traffic have come into question. One of those is business directories. Are they still valuable? We think the answer is yes, with some caveats. Here are some…

Social Media Automation

Getting Started With Social Media Automation

Social media is to content marketing what networks are to broadcast television. Without networks, nobody is getting anywhere. Through social media, we are able to access our connections and their connections and, eventually, their connection’s connections as our content gets shared. If your shared content gets to 6 degrees of separation and your content goes worldwide…

Digital tools for small business

3 More Digital Tools Your Business Cannot Live Without and a Challenge!

In our last post about this, we discussed three digital tools we simply cannot live without and some alternatives, since we know nothing in business is one-size-fits-all. This week, we’ve got three more for you and a challenge, but we’ll get to that at the end. Here’s a tip, when searching for software, apps, or other…

Image SEO improves rankings

Image SEO: 6 Must-Do Steps to Help Boost Rankings

Unless you are brand new to content marketing, you probably already understand the power of images. Not only do they make your website content and blog posts more beautiful, but posts and links featuring pictures are more frequently read, shared, and commented on. Here’s how you can leverage the rankings boost image SEO can provide. It…