WPO

There’s been a real evolution in search engine optimization (SEO) over the past couple of years, and this is good. Practices and processes have to evolve.

We refer to this SEO evolution as Web presence optimization (WPO).

WPO is about optimizing content across your organization’s entire web presence – website, social media, blogs, press releases – to improve your organic ranking in the search engines. It’s about dominating ALL search starting points so people can find your business during all phases of their online research.

These days, businesses need to have insight into their digital footprint and to track, manage and measure their entire web presence for organic search. It’s all about generating traffic and engagement – without losing their minds! Keeping up with change on the internet is a full-time job and, in most cases, businesses are better served by contracting out their online marketing and focusing on the product or service they offer. It’s more profitable, and less frustrating.

Canopy Media virtual marketing team provides the results your business needs, and better yet, measures and reports the details of those metrics to its clients monthly.

Our Monthly Web Presence Optimization Services include 30 hours per month of:

  • Website Redesign
  • Graphic Design
  • Keyword Analysis
  • On and Off-page Search Engine Optimization
  • Content Marketing – Weekly Blog Posts
  • Social Media Management
  • Landing page development lead form integration
  • Link Building
  • Site Analytics Review, Reporting and Analysis
  • Website Copywriting, Design and Usability