What Do Online Review Management Companies Do?

As technology has advanced and businesses have gone increasingly digital in their approach, enlisting the services of online review management companies has become important. But what do they do?

This article will discuss how review management companies work and the service they provide, from marketing strategies that help promote your brand’s reputation to collecting feedback from customers. Read on for a comprehensive breakdown of these services!

Help Businesses Collect, Manage, and Respond to Online Reviews

Online review management companies play a vital role in propelling businesses forward. They help bring reviews from various platforms into a single, unifying dashboard and provide automated tools for businesses to engage their customers better. 

Companies offer features like sentiment analysis, which allows businesses to track customer satisfaction and prioritize responses. Other options like custom filtering and tagging allow companies to organize and respond to reviews quickly and efficiently.

Help Businesses Identify Where Customers Leave Reviews and What They Say

They help customers identify the origin of all reviews they receive and gain valuable insights into what their customers say. Instead of the time-consuming task of tracking reviews manually, businesses can quickly gain access to a wealth of information regarding where their customers are leaving reviews, as well as ratings, sentiment, and detailed reviews. 

This level of understanding creates room for improvement in customer service and product offerings, allowing businesses to understand their customers’ needs better and provide a high-quality experience with each interaction.

Help to Create a More Positive Online Presence and Improve Customer Satisfaction

Creating a positive online presence and boosting customer satisfaction are crucial for businesses to succeed. And online review management companies are an invaluable resource that can help businesses in this endeavor. 

By monitoring reviews, responding promptly and professionally to customer concerns, identifying potential issues, and optimizing marketing strategies, these companies strive to create a more favorable image of the business among potential customers while ensuring that existing customers remain satisfied with the services they receive. 

Offer Paid Services That Include Reputation Monitoring Analysis and Consultation 

Online review management companies offer paid services to help small businesses monitor and analyze their reputation. For a nominal fee, you can access industry-leading tools for tracking ratings, responding quickly to reviews, and leveraging review data. This can help you to make better decisions about improving customer service and marketing your business overall. 

Plus, many of these companies provide a personal consultant who can answer any questions. After all, no two businesses are exactly the same – what works for one may not work for the other, and vice versa.


Online review management companies offer essential services for businesses who need help collecting and managing customer reviews, and want to keep a positive online reputation. And since reputation is everything in the business world, this type of service is important for those who want to see success, and stay ahead of the competition.

So, what are you waiting for? Start taking control of your online reviews and reputation by hiring an online review management company today!

Could you use a hand with your online marketing strategy? We’d be happy to help! Click here to get in touch with Canopy Media, and book your free online marketing consultation today.