How to Make Your Real Estate Website Stand Out

If you’re in the real estate business, then you know that having a website is essential in today’s market. Not only does it give you a place to showcase your work and list your properties, but it also allows potential clients to learn more about you and what you have to offer. But with so many real estate brokerages, agents, and REALTORS® online these days, how can you make sure that your website stands out from the rest? In this blog post, we will discuss some tips on how to make your real estate website stand out!

Use Attractive Visuals

One way to make your real estate website stand out is to use attractive visuals. This means using high-quality photos and videos of your listings, as well as using graphic design elements that are eye-catching and professional. Potential clients should be able to look at your site and see that you’re serious about your business and that you have properties that are worth their time. 

In addition, using visuals can help give your website a more modern look and feel. This is important because potential clients are used to seeing sleek and polished websites. If your site looks outdated, they may not take you as seriously. 

Include Testimonials

Another way to make your real estate website stand out is to use testimonials from past clients. They don’t have to be huge, gushing ones either  –  even a short, one or two sentence blurb from a happy customer can be powerful.

When potential clients are visiting your website, they want to see that you’re someone they can trust. By featuring testimonials on your site, you’re letting them know that you have happy clients who are willing to vouch for you. This can be a deciding factor in whether or not they choose to work with you. 

Offer Something Unique

In today’s market, it’s more important than ever to offer something unique. This can be anything from a guarantee to a special service that you offer. 

For example, if you’re a REALTOR® who specializes in first-time home buyers, you could feature that prominently on your website. This will let potential clients know that you’re the expert in this area and that you’re ready to help them through the process. 

Keep It Simple

Finally, when it comes to your real estate website, less is more. You don’t want to overwhelm visitors with too much information  –  they should be able to easily find what they’re looking for when they click onto your site.

Keep your design clean and simple, and make sure that your content is clear and concise. If you can do this, you’ll be well on your way to having a website that stands out from the rest. 

The Bottom Line

Making your real estate website stand out in today’s market is essential if you want to see success. By following the tips above, you can be sure that your site will be one that potential clients remember. And that’s the first step in getting them to work with you!

Are you looking for a real estate website that will help you grow your business? Learn about Canopy Media’s real estate design service here.