The goal of a dentist or dental practice is to enhance their patients’ smiles, which is all well and good. However, many dentists struggle to bring people through the door and expand their business. Many dental procedures have utilized SEO for dentists to boost patient numbers and revenue.
Dental practices may benefit from search engine optimization (SEO) to make themselves more discoverable to potential patients. SEO has the highest return on investment of any marketing expenditure. Patients will be more likely to locate your practice through their smartphones or computers if your dental site is optimized for search engine visibility.
Here are some things your dental practice can do to start the process of creating a solid search engine optimization plan:
Add Relevant Keywords
When you’re establishing an SEO strategy, you’ll need to focus on keywords you’re already ranking well but not as well as you could. After that, it would help if you then started targeting more keywords for your dental practice’s website.
Start developing a strong keyword profile with keyword optimization strategies if you’re a new dentist. Don’t just use terms like a dentist or dental treatments in your website’s content and URLs. For example, use phrases like a root canal, porcelain crown, and names of procedures you perform or goods you offer instead of words like a dentist or dental services.
Optimize for Local Searches
People search for local medical providers for their health and well-being. If your SEO strategy does not utilize local SEO tactics to target specific geographic regions, you will miss these excellent prospects. Try including the name of your town and neighboring villages into your website content.
However, don’t forget about other aspects of your website. For example, you should also include locations to the page titles and URLs on your site. It also helps if you add your business to Google Maps and local directory sites for local searches.
Writing articles is an essential aspect of dental SEO. More opportunities to get to the top of Google’s search results for a specific term means more chances of being seen by potential customers.
Today, the best articles show a potential patient that you’re a trustworthy local business and a credible source of information on a variety of dental subjects. Here’s an idea: longer in-depth pieces do better in dental practice rankings.
Link Building – Interlinks, Backlinks
If there’s a page with explanations, the text should go in-depth about each subject and link to articles on the site. This gives the reader an option to learn more about the topic by simply clicking on the link. We call this interlinking.
Another option is to try getting backlinks. These are the links that link to your website on other websites. Guest posting is one way to obtain them, in which we offer insights and expertise in the form of an article with a link to your site.