As a blogger, you know the importance of creating high-quality content. But what about promoting this content? If no one knows it exists, your hard work will go unnoticed. It is where marketing and business development come in. These essential aspects of your blog’s success will help you reach more readers and grow your audience….
Tag: online marketing
What is a PPC Specialist?
PPC, or Pay-Per-Click, is a form of online advertising where businesses pay a publisher (like Google AdWords) each time one of their ads is clicked. PPC specialists are experts in setting up and managing these campaigns for their clients. They help businesses target the right audience, create effective ads, and track results so that they…
5 Best Marketing Books You Need to Read to Succeed in 2017
“No matter how busy you may think you are, you must find time for reading, or surrender yourself to self-chosen ignorance.” – Confucius In the digital world, we create as much content every twelve months as was created in all of history leading up to it. As a wise man once said, “to the writing…
Online Competitive Analysis: 6 Reasons Your Business Needs One
Unless you are in the enviable position of turning away business because you have more than you want, keeping tabs on the competition could carry considerable benefit for your company. Knowing who your direct competition is and what kind of threat they pose in the market is the best basis for a sound product development…
Why You Should Set SMART Goals or None at All
It’s a new year, so we thought this post would be relevant to pretty much anyone at this point. Setting SMART Goals can be the key to your success this year. Have a read… and set some targets. Good luck in 2017! There’s a lot to be said for setting goals. For one, they tend…
3 More Digital Tools Your Business Cannot Live Without and a Challenge!
In our last post about this, we discussed three digital tools we simply cannot live without and some alternatives, since we know nothing in business is one-size-fits-all. This week, we’ve got three more for you and a challenge, but we’ll get to that at the end. Here’s a tip, when searching for software, apps, or other…
7 Places to Advertise Your Business Online
*One of our clients uses Our Kids Private School and Summer Camp marketing to promote their therapeutic boarding school around the world. We attended a webinar they offered, and this slide about places to advertise your business really captured our attention. We wrote this blog post based on it. When it comes to building an online presence, the…
Crossing The Digital Divide
In recent years the digital medium has become a staple in everyone’s daily lives. A shift in the way we consume information has been progressing over the last decade; the slow steady shift which started at the turn of the millennium has grown into a landslide of mass adoption. Check out this great infographic from…
Grow Your Web Presence
In today’s Internet having an effective website is only part of a successful business campaign. You have to be involved in social media, blogging and business directory sites to build up your total online presence. As you fill out your Facebook, Twitter and Linkedin accounts search engines start to take notice, listing those pages directly…
Growing Your Online Web Presence
Online marketing is simple, really. Like any other form of marketing, it’s about being in the right place at the right time with the right message. Meet your audience where they are, deliver an effective message and encourage engagement – no matter what the medium. But online there’s a difference. The online world is the…