We recently received a basic outline of the primary benefits of using Facebook Ads (full disclaimer, it came directly from Facebook). Today, we will share what we received and expand upon it.
To help you fully unlock the power of using Facebook Ads for your business or organization, we will also take a deep dive into why Facebook Ads continue to be among the most powerful marketing tools out there!
While digital marketing is a rapidly-evolving field, one platform has endured like no other: Facebook. Thanks to its enormous number of users across all age groups, Facebook advertising can be used to reach just about any audience.
While the parent company has rebranded as Meta and new social media platforms have emerged since Facebook’s initial launch, the social media giant remains one of the most actively used platforms on the planet. This is just part of the reason why Facebook advertising is so effective.
As prominent digital marketing expert Neil Patel explained in October 2016, “Without a doubt, Facebook is THE PLACE for most businesses to build audiences and generate revenue.” As we will explain, these words remain as true today as they were in 2016.
Not only are we going to explain the advantages of using Facebook Ads for your business, but we will also dive into the intricate ways these highly targeted advertisements can be used to reach a custom audience.
From there, we will explain how you can harness the power of Facebook Ads to take your business or organization to the next level.
In the official infographic distributed by Facebook itself, there are three primary goals that Facebook Ads can accomplish:
- Build Brand Awareness – Reach your specific audience and get them to pay attention to your brand
- Get Consideration – Send people to a specific page or section of your website
- Drive Conversions – Get your target market to take valuable actions once they are on your website
To help you align your Facebook Ads with these three primary goals, here is a more detailed breakdown of each.
Social media platforms, especially ones as busy as Facebook, are incredibly crowded. To stand out and capture the attention of your target audience, you need to create Facebook Ads that are distinct and relevant to your brand.
Fortunately, Facebook Ads also provides its users with unique tools that make it possible to identify and reach individuals most likely to pay attention to your advertisements.
While using Facebook Ads, you have the benefit of being able to leverage Facebook’s incredibly vast archive of user data to target those who have the perfect mixture of interest in what you offer and the responsive nature you need to translate that interest into lasting awareness of your products, services, and brand.
By building awareness through Facebook Ads, you can increase brand recognition amongst those that will care about what you offer. You can establish your brand as one of the best options on the market, creating a basic degree of brand loyalty.
Once your Facebook Ads have captivated your target audience’s attention, they can then be used to guide them to your website. Not only can Facebook Ads drive website traffic, but you can also send people to a specific location on that website.
Whether you are hoping to generate sales by sending leads to your product pages, a blog post you hope to increase views on, or even your website’s primary landing page, a well-structured Facebook Ad campaign can easily achieve your goals.
Again, this is where Facebook’s enormous user data collection is incredibly useful. Rather than just sending out mass advertisements to random individuals, you can send your advertisements to carefully targeted individuals.
Active Facebook users that match the profile of your target market, and have a history of clicking advertisements, can be sent your Facebook ads.
With that right Facebook ad campaign, you can generate viable leads that will consider your products, services, and brand.
Another way Facebook Ads help your brand grow is by generating conversions. These highly targeted advertisements drive traffic to your website or online store in a way that encourages visitors to take valuable actions.
This can mean direct purchases, filling out forms, subscribing to an email list, or any other desired action.
Send actionable advertisements directly to your target market. Use strategically placed call-to-action directions and compelling copy to reach your goals faster than you ever thought possible!
You might be wondering why Facebook Ads remain such a powerful marketing tool, which is why we are highlighting just some of the reasons why they are so effective.
While it is still important to write persuasive copy and eye-catching designs for your advertisements, Facebook Ads can help your business or organization accomplish its goals in the following ways:
1. Facebook Ads Allow You to Harness the Power of Targeted Advertisements
One of the most critical advantages that Facebook Ads offer over other forms of marketing is its unique ability to target the exact types of people you want to see your advertisements.
Where traditional forms of advertising rely on casting a wide net, Facebook Ads enable businesses to precisely target their advertisements at the most relevant and active Facebook users.
Facebook has nearly 3 billion active monthly users, so it has gathered an incredible amount of user data. When you use Facebook Ads, you can use this user data to direct your advertisements along a wide range of relevant factors.
User interests, buying habits, demographics, and even relevant life events can be used to reach your targeted audience. Looking to reach rural 20-somethings interested in fishing and hunting?
Facebook Ads can easily direct your advertisements to nearby individuals that match this type of user profile.
These sophisticated targeting tools have greatly improved since Facebook Ads were first offered. Today, you can easily reach the right types of people, so you always see a meaningful return on your advertising dollars.
Expand your business and push towards the actions you want to achieve using the highly targeted nature of Facebook Ads!
2. Facebook Ads Enable You to Expand Your Reach
Using Facebook’s enormous user base, you can easily find your audience, even if they are beyond the physical location of your business. You can easily tap into a pool of potential customers that would be difficult to access without the help of Facebook Ads.
In the age of online stores and e-commerce, reaching a global audience has never been more important than it is today.
Thanks to Facebook’s massive number of users, and its ability to send advertisements to users in specific locations, you can now reach customers and clients well beyond your local sphere.
3. The Ability to Reach Leads on Various Platforms
Facebook Ads enable you to reach users beyond Facebook because Meta, the parent company, owns both Instagram and WhatsApp, which are amongst the other most popular social media platforms.
Your Facebook Ads can extend into other segments of the Meta ecosystem, which means you can connect with users on various platforms.
You can even reach the same user on multiple social media platforms, which can help cement your brand in their head. Not only can this help with brand recognition, but it can also help drive sales and other valuable actions.
4. Increase Direct Engagement with Your Target Audience
One of the key advantages of Facebook Ads is how they can help increase engagement with your target market. Unlike a traditional advertisement, which simply presents individuals with information, the immersive nature of social media means that your target audience can actually interact with the targeted ad campaigns you send out.
Not only can your target audience comment directly on your advertisements, providing others with social proof and making your brand seem more personable, but you can also easily captivate your target audience with videos, polls, and slideshows.
These types of advertisements are visually compelling, but, more importantly, they are interactive. Those who receive your targeted advertisements can interact with your brand, generating interest.
Once someone has interacted and engaged with your advertisement, they can be directed to a specific call to action.
Whether you want them to visit your online store, buy directly through the social media platform, download an app, sign up for your email list, or even just visit your website, making this pitch is much easier after you have captivated their attention by having them directly engage with your advertisement.
Facebook Ads was designed to be an incredibly user-friendly platform, as well as an effective one. Here is a basic overview of how the process of building and distributing Facebook Ads works:
- Start by creating a Facebook Business Account. This is where you will manage your business profile from.
- Determine what the overall objectives are for your advertising campaign. What is the call to action you are hoping to drive people towards?
- Create the target audience profile using the numerous options Facebook marketing provides.
- Choose an advertisement format that works with your brand. Design an advertisement and write copy that will help you achieve the aims of your Facebook ad campaign.
- Choose the reach of your advertising campaign and set a budget that works for you.
- Launch the newly built advertising campaign and monitor the ad performance of your social media advertising campaign. Facebook marketing offers various reporting tools and metrics to easily measure the campaign’s success.
- Optimize your copy and advertisement design. Alter your target market and learn what works. Various insights and metrics will help you understand what works and what does not.
We highly recommend reading How to Run a Facebook Birthday Discount Ad – Step-by-Step Guide.
It provides beginner-friendly instructions and other relevant information you can use to reach your target audience with the type of advertisement that can easily generate actions!
One of the best things about a Facebook campaign is that it can be highly effective for businesses and organizations of all sizes.
Thanks to the platform’s unique ability to target individuals with incredible precision, its enormous reach and user base, and the ability to encourage engagement, it continues to be a remarkable marketing tool.
Use the three goals Facebook identifies – building awareness, getting consideration, and generating conversions – to take your business to new heights.
Remember, the digital age has made online marketing more competitive. Whether you run a small local business you are hoping to grow or want to expand your large-scale business’s reach to a more global scale, Facebook Ads can help you achieve your aims.
With businesses of all sizes using Facebook Ads to expand their reach and grow their brand, the only question you should ask yourself is why you haven’t started doing so yourself.