At some point, all business owners ask themselves about how to improve Google page rank and what they can do to reach a larger audience. According to one recent study, a full 93% of Internet interactions between a business and its customers still begin through an engine like Google, making it easy to see why this is such an important issue.
Thankfully, there is a straightforward answer: SEO services. Also commonly referred to as search engine optimization, SEO plays to the strengths that engines are looking for and can help you rise to the top of the search results pages, all while outranking your competitors at the exact same time.
How to Improve Google Page Rank: An Overview
By far, one of the most important ways how to improve Google page rank involves the strategic use of keywords. Note that this doesn’t mean keyword stuffing – that is a technique that was popular in the past but that could actually get you penalized in the present day.
Instead, it means that you should do keyword research to find the terms that people are actually using to search for the content you want to create. Then, you should include those keywords as early in the body as possible – typically within the first 100 words or so.
This is because Google places more of an emphasis on those keywords that appear at the top of a site as opposed to deeper in the content. Therefore, if you want to attract Google’s attention, this is one way to do it.
Another way to improve Google page rank involves making sure that all of the content on your site is 100% unique. Case in point: eCommerce product pages. This is an issue that a lot of retailers run into because sometimes they’ll have pages for very similar products and possibly only the SKU is different. Therefore, they assume that they can just reuse the same basic description over and over again. This will likely get flagged for duplicate content, however, and could bring the ranking of the entire domain down.
One of the more recent trends that can help improve Google page rank involves optimizing for voice-based search. These days, more people have voice assistants like Siri than ever and they’re putting them to good use. Therefore, when you include keywords in your copy, don’t use inorganic options like “car dealership Cleveland.” Think about what someone would search for in their iPhone or Android device: they’d be far more likely to use a phrase like “where can I find a car dealership in Cleveland?” instead. Because of that, you need to make sure that your keywords are adjusted to match so that you don’t potentially cut yourself off to a sizable part of your audience.
Finally, it’s important to lean into all of the best practices of on-page SEO – starting with your title tags. This doesn’t just mean coming up with a compelling title – it also means making sure that your primary keyword is included somewhere in a natural phrase. Search engines like Google give a significant amount of weight to the terms that you use in your title and if they say that something is important, that means you have to think it is, too.
At Canopy Media, we pride ourselves on being so much more than just another digital marketing firm. We strive to become a true partner to our clients in every sense of the term. In addition to SEO services we also offer lead generation, paid search advertising, traffic generation and more – all in an effort to make sure that your message gets to your target audience in the most effective way possible. To learn more about how SEO services can help improve your Google page rank or to get answers to any other questions you might have, please don’t hesitate to contact us today.