Paid Ads That Actually Deliver
Paid digital advertising is one of the fastest ways to drive qualified traffic, leads, and sales. It puts your business in front of the right audience — at the right time — with precision.
Pay-Per-Click (PPC) is just one form of paid advertising. It’s a core part of many successful strategies, but it’s not the only option.
At Canopy Media, we offer full-service paid ad management, with a focus on what works best for your goals — whether that’s search ads, display, social media, shopping campaigns, or retargeting.
What Is PPC?
PPC (Pay-Per-Click) is a specific paid ad format where you only pay when someone clicks on your ad. It’s typically associated with platforms like Google Ads, Bing, and YouTube.
PPC ads can appear at the top of Google search results, across websites in the Display Network, or before videos on YouTube. They’re highly effective for capturing users with strong intent — people who are actively searching for what you offer.
But PPC is just one part of the broader paid ads ecosystem.
Other Types of Paid Ads
Beyond PPC, there are many other ways to advertise online. Depending on your business, we may recommend:
- Social Media Ads — Facebook, Instagram, LinkedIn, and X, ideal for targeting by interest or demographics
- Shopping Ads — Google Merchant Center or Amazon Ads, perfect for eCommerce
- Local Service Ads — pay-per-lead format for service-based businesses
- Display & Video Ads — to build awareness or stay top-of-mind through retargeting
- App Ads & Native Ads — to reach users in mobile environments or on content platforms
We tailor your ad mix based on what will drive the most efficient, profitable growth.
Why Choose Canopy for Paid Ad Management?
Most agencies run ads. Few focus on strategic optimization.
We don’t just set up a few campaigns and let them run. We manage every part of your paid ad funnel — from research and copywriting to tracking, testing, and reporting. Our process is focused on improving ROI month over month.
Services include:
- Keyword and audience research
- Creative development (ad copy, headlines, images, video)
- Landing page testing and optimization
- Conversion tracking and analytics setup
- Ongoing campaign optimization and monthly performance reviews
We treat your ad budget like our own — spending smart, testing often, and reporting clearly.
Results That Matter
Paid ads should bring more than just clicks.
We focus on generating leads, sales, and real business growth — not just impressions or vanity metrics. Our reporting tracks the full customer journey so you can see exactly what’s working and why.
Ready to Get More from Your Ad Spend?
Whether you’re new to paid advertising or want more performance from your existing campaigns, we can help.
We’ll audit your current efforts, identify gaps or opportunities, and build a paid ad strategy that works — whether that includes PPC, social ads, or other formats.