When The Greater Goods launched in 2019, it had all the right ingredients—strong branding, a polished website, and passionate leadership. But it was missing the key element every business needs to survive: customers.
Despite its polish, the company’s website attracted only 50 monthly visits and 0 prospect inquiries. The founder had no shortage of industry knowledge or ambition, but his digital presence wasn’t translating into business growth.
Slow load times were causing potential clients to leave before engaging.
The language on the site didn’t match the terms potential clients were searching for. For instance, the term “ingredients broker” —though unappealing to the founder—was exactly what people were Googling.
95% of our business is thanks to Canopy’s efforts. We’re now #1 in our search category across North America.
Canopy Media developed a customized Digital Marketing Blueprint to transform The Greater Goods’ online presence and lead generation capability. Creating Blueprints was very much a paid service…that we’re now able to offer–to you–for free.
Faster load times, intuitive navigation, and clearer calls to action.
Aligning content with real-world search terms and improving domain authority.
Regular, targeted blog posts to drive organic traffic and establish industry authority.
Gradually refined ad strategies ultimately delivered leads for just $25–$30 each—a remarkable return, given the $25,000+ average customer lifetime value.
Reporting through video updates, ensuring The Greater Goods team always understood what was working and why.
By August 2022, The Greater Goods had achieved a staggering:
(from 50 to 4,670 monthly visits)
The surge in web leads did more than just boost revenue.
It gave The Greater Goods unparalleled insights into their
target market. As conversations increased, so did clarity
about customer needs allowing them to refine service
offerings and improve conversion rates.
Our clients’ results speak louder than words. See how we’ve
helped businesses grow, thrive, and succeed.
