SAO: Search Anywhere Optimization

SEO isn’t dead — it’s evolved.

 Your need to drive high-quality visitors to your website hasn’t changed. But where and how people search for answers has. That’s why we’ve evolved from traditional Search Engine Optimization (SEO) to something bigger, what Canopy Media calls Search Anywhere Optimization (SAO).

Today, search is everywhere.

Yes, people still turn to Google — but they’re also asking long-form questions in ChatGPT, exploring answers in Perplexity, browsing recommendations in Reddit threads, looking up services in Apple Maps, native mobile apps, or even checking Amazon before Google. The modern customer journey is complex — and fragmented.

Search Anywhere Optimization is how we help you stay visible across this new search ecosystem.

What is SAO?

Search Anywhere Optimization is our evolved approach to visibility in the digital age. It includes:

  • Traditional SEO for Google and Bing
  • Structured content optimized for AI platforms like ChatGPT, Gemini, and Perplexity
  • Presence and optimization in high-trust platforms like Reddit, Quora, and niche forums
  • Listings optimization in app-based search engines like Maps, App Store, and local review sites
  • Deep keyword and intent mapping to align with how people really search today

Wherever your customers are searching — we ensure you’re there.

Why SAO Matters

Your business is built on solving a problem. But if your ideal customer can’t find you when and where they’re searching — they’ll find someone else.

We know that:

  • Over 14 billion traditional searches happen daily
  • Half of all searches are on mobile
  • AI platforms are reshaping how information is discovered and delivered
  • Search is no longer about 10 blue links — it’s about the best answer in any context

Why SAO Matters

Your business is built on solving a problem. But if your ideal customer can’t find you when and where they’re searching — they’ll find someone else.

We know that:

  • Over 14 billion traditional searches happen daily
  • Half of all searches are on mobile
  • AI platforms are reshaping how information is discovered and delivered
  • Search is no longer about 10 blue links — it’s about the best answer in any context

SAO is about being that answer.
Let’s Make You Discoverable — Everywhere

Your message matters — but only if your customers can find it.

We partner with you to deeply understand your audience, then deploy SAO strategies to position your business where modern searches happen — whether that’s Google, Reddit, ChatGPT, or something else entirely.

Let us stay curious, so your brand stays visible.

Our services could include:

Two Easy Ways To Get Started

1. Request a Consultation

Our search engine optimization service package is one of the best in the business. Contact us today for a consultation.

2. Try Our Free SEO Audit Tool

See how your website stacks up against one of your competitors with our free audit tool.

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