You’re a social media jetsetter, eh? Every day you fly around the web, sharing your smiling mug and clever sense of humour with all your Facebook friends, LinkedIn contacts and favourite Tweeps — all while blogging about it. You get around. You know how important it is to have a full suitcase of essentials to…
Online Marketing Blog
Keyword Selection: Five tips for choosing keywords
We’ve mentioned before just how important keywords are, both in our article covering on page SEO and in our post on the keyword phrase. The keyword is one of the most important SEO factors.So now that you know what keywords are, when to use them and how to use them effectively you may be wondering how do I…
Social Media Optimization or SMO
When you go on a trip, you pack. Some of us will pack more, some less. But we usually bring our essentials if we want to optimize our time away from home or office. Flip Flops? Tuxedo? Laptop? Ten-gallon hat? People have different essentials, but nobody wants to be left stranded without the things they…
What is a Keyword phrase?
The world of search engine optimization has many factors for both on page seo and off page strategies. In order to achieve high keyword rankings, you need to use both SEO factors. In previous posts we’ve discussed both on page SEO and off page SEO. Now it’s time to go into detail and explore each…
Off Page SEO Tips
Last time we covered the basics of on page SEO, but it certainly isn’t the only method of increasing your site’s rankings. In fact, on page search engine optimization and off page SEO are really two sides of the same coin. Without that entire coin being ‘spent’ you can’t hope to ‘purchase’ a high ranking…
On Page Search Engine Optimization Factors
What SEO factors best optimize your on-page search results In the world of Search Engine Optimization there is more online advice than one person can possibly handle. Which articles and SEO checklists have gotten it right? What information is incorrect? Chances are this isn’t the first SEO article you’ve read to find usable info. Unfortunately…
Search Engine Optimization: The Importance of Content in SEO
Why New Content is the Dominant Search Engine Optimization Factor In the world of Search Engine Optimization there are many key factors that can help you collect an audience. Keywords, images and video all help with more clicks, page views and conversions but nothing matches the power of the words on your website. These words,…
Organic vs Pay Per Click – A SERP Breakdown
Understanding the rules surrounding search engine optimization can be difficult, especially if you don’t understand the basics. In terms of search engine results there is nothing more basic than ‘SERP’, ‘Organic’ and ‘Pay-Per-Click’ (PPC). What is a SERP? When you search a keyword in a search engine like Google, it generates a Search Engine Results…
Using Social Media Effectively Part 3: Twitter
Is your business using Social Media and Twitter correctly? Using Social Media is probably much easier now that you’ve had a chance to read up on Facebook in part 1 and Linkedin in part 2 of this series on social media. Between the two business users can build a fan-base, connect with an audience, communicate…
Using Social Media Effectively Part 2: LinkedIn
Is your business using Social Media and Linkedin correctly? When we left you last time, we had finished up a broad overview of Facebook, it’s function and applications as far as businesses are concerned. Not all Social Medias have the same focus however. Facebook, as we mentioned before, has more of a casual, social focus,…