Online Marketing Blog


Graph showing the click-though rate increasing
19 Dec 2012

Translate Advertising Into Dollars By Increasing Your Click-Through Rate

So, you’ve put all kinds of money into an advertising campaign promoting your business. Your name is out there and you’re just waiting for the money to pour in. But what happens if nobody clicks on your ads? Click rate or click-through rate (CTR) refers to how often users actually click on a banner ad or a link on a webpage. It is calculated by...

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Kai

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Get Noticed by Google: Increase Your Website Index Frequency
12 Dec 2012

Get Noticed by Google: Increase Your Website Index Frequency

Did you know that you have spiders crawling over your website? At least, you hope you do. Search engine spider programs automatically crawl the web to fetch websites to add to their indexes. Crawling, or website index frequency, refers to how often your website gets crawled by these spiders. Website Index Frequency – Why It’s Important You can spend years putting together an amazing business...

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Kai

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The Enterprise Centre: Helping Businesses Grow
05 Dec 2012

The Enterprise Centre: Helping Businesses Grow

Every new business needs a little assistance to get started. With limited resources and funds it can be tough to get a product or service ready for market. Fortunately for small business owners and entrepreneurs the Small Business Enterprise Centre can make things easier. The Enterprise Centre The Small Business Enterprise Centre, based in Collingwood, Ontario, is a premier resource centre helping local businesses and...

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Eric

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05 Dec 2012

Onward & Upward for Canopy Media’s Managing Editor

It’s our pleasure (and our pain) to announce that our Managing Editor Mike Sheeler will be parting ways with the Canopy Media team to further develop his professional skills with another organization. On Thursday, December 6th, 2012, Mike will be moving onward and upward in his career as a communications professional. And while this is a loss for our organization, we’re happy to say that...

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Eric

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Intermediate to Advanced Website Security
03 Dec 2012

Intermediate to Advanced Website Security

There are a lot of ways to make your website more secure. In last week’s blog post we went through a list of some of the basic, yet effective, ways to make your website and online assets more secure. This week we’ll be covering intermediate to advanced website security. Technical Website Security Here’s a list of some slightly more technical website security issues and their...

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Eric

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Website Security Made Easy
29 Nov 2012

Website Security Made Easy

In today’s world security is an ever-present issue. Keeping your email accounts, financial pin numbers and social media sign-ins protected is an everyday practice in your personal life but all too often very little thought is given to your other online assets, such as your websites. It takes a lot of man hours and hard work to get your business’s website up and running and...

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Eric

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Get Better Page Load Times: Causes and Solutions
15 Nov 2012

Get Better Page Load Times: Causes and Solutions

The only thing worse than having no website is having a website that you can’t use. It sits there online, dangling electric carrots of information in front of the needy masses. You may have content and downloads that users truly want to engage with but they go largely unused. You may have asked yourself on more than one occasion why your stellar content continues to...

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Eric

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High Quality Backlinks: The Good, the Bad, and the Ugly
06 Nov 2012

High Quality Backlinks: The Good, the Bad, and the Ugly

Backlinks are links that come in from other websites to promote your site or blog. They can also be called referrers or do-follow links and inbound links. Attracting high quality backlinks is critical for two reasons. First because they  gauge the scope of respect and eminence you have earned over the internet,  second  because these help you improve your site rankings on the most popular...

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Eric

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Free Inbound Marketing Strategies: The Brass Tax – Part 4
24 Sep 2012

Free Inbound Marketing Strategies: The Brass Tax – Part 4

Over the past week we’ve given you a lot to think about in terms of free inbound marketing strategies. We’ve covered content and it’s uses in Part 1, the big and the small of social media in Part 2, and the advantages of backlinks in Part 3. And now we’ll cover the final leg of our journey in Part4. Enjoy! Backend Solutions: Your Electronic Backbone...

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Eric

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Free Inbound Marketing Strategies: The Brass Tax – Part 3
21 Sep 2012

Free Inbound Marketing Strategies: The Brass Tax – Part 3

It’s time for part 3 in our 4 part series on Free Inbound Marketing Strategies. We’ve covered online content and it’s many uses in Part 1 and the ever changing world of social media in Part 2. Now that we’ve had our appetizers, it’s time to get to the meat and potatoes of our inbound marketing series. Linking and Authority: The Other White(hat) Meat There...

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Eric

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Free Inbound Marketing Strategies: The Brass Tax – Part 2
19 Sep 2012

Free Inbound Marketing Strategies: The Brass Tax – Part 2

There are a multitude of free inbound marketing strategies and services to use on the internet. Last post we talked at length about written content, where to submit that content and of course different ways to capitalize on all those eloquent thoughts put down on electronic paper. Let’s pick up right where we left off and take a good long look at the uses of...

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Eric

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Free Inbound Marketing Strategies: The Brass Tax – Part 1
17 Sep 2012

Free Inbound Marketing Strategies: The Brass Tax – Part 1

In the world of Inbound Marketing there are a lot of options. Agencies, software and freelance subcontractors can provide all the needed assistance you need to attract and collect potential clients and leads. Unfortunately, for most small and growing businesses, these services cost money. But, with a little time and effort there are free options that can generate the traction your business needs to be...

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Eric

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