So, you’ve put all kinds of money into an advertising campaign promoting your business. Your name is out there and you’re just waiting for the money to pour in. But what happens if nobody clicks on your ads? Click rate or click-through rate (CTR) refers to how often users actually click on a banner ad…
Tag: SEO
Get Noticed by Google: Increase Your Website Index Frequency
Did you know that you have spiders crawling over your website? At least, you hope you do. Search engine spider programs automatically crawl the web to fetch websites to add to their indexes. Crawling, or website index frequency, refers to how often your website gets crawled by these spiders. Website Index Frequency – Why It’s…
Search Engine Optimization Strategies
When you’re building a website or online content it’s good to have a strategy. There are a lot of factors at play in SEO so it’s important to ensure your content is crafted with search engine optimization strategies in mind. The Best Search Engine Optimization Strategies Optimization has clear benefits to your website’s position in…
Canopy Media’s SEO Checklist
Everyone wants more website traffic. Traffic equals prospects. Prospects equal leads. Leads equal sales. Thus, at its most basic, traffic equals sales. The best way to put your website in a position for additional organic search traffic to your website is with on-page SEO. There are a lot of factors to remember when you’re optimizing…
How Web Photos Affect SEO
Photos and video are excellent tools to liven up your online content but they also factor in your page load time and your SEO rankings. If you put a little extra work into your photos, the benefits will outweigh the work. The SEO Benefits of Web Photos A photo on the web is more than…
Grow Your Web Presence
In today’s Internet having an effective website is only part of a successful business campaign. You have to be involved in social media, blogging and business directory sites to build up your total online presence. As you fill out your Facebook, Twitter and Linkedin accounts search engines start to take notice, listing those pages directly…
Growing Your Online Web Presence
Online marketing is simple, really. Like any other form of marketing, it’s about being in the right place at the right time with the right message. Meet your audience where they are, deliver an effective message and encourage engagement – no matter what the medium. But online there’s a difference. The online world is the…
How to increase your web traffic
Normally, heavy traffic isn’t seen as a good thing, in fact, for most people it’s a nightmare. But, if you’re running a web business or an e-commerce site, heavy traffic is a dream come true. “But how do I fill my e-streets with happy bands of customers?”, you might ask. There are a plethora of…
Don’t Spread Yourself Thin. Focus On Success You Can Manage
Everyone gets busy. Some people more than others but we’ve all spread ourselves too thin at one point or another, making all the areas of our lives suffer as a result. What happens in business when you spread yourself too thin? We’re not talking about dollars and cents, although that is incredibly important. We’re talking…
Don’t Smoke, Optimize!
Smoking is bad for you. It destroys your lungs, makes you stink of smoke and constantly steals your hard earned cash, but in reality it can effect more than your body. It can ruin your business. Bear with us. On average it takes about 8 minutes to smoke a cigarette. 8 minutes might not seem…