Online Marketing Blog


Do-It-Yourself SEO Tool Kit Lets You Get It Done
21 Sep 2011

Do-It-Yourself SEO Tool Kit Lets You Get It Done

When you hear the phrase ‘do-it-yourself’ you tend to think of lumber, nails, burly men and blisters on your hands. Not all self-powered ventures have to happen through blood, sweat and tears. In fact, DIYSEO (Do-It-Youself-Search-Engine-Optimization) thinks that inside each small business owner is an SEO guru. With their complete set of simple optimization tools it’s easy to see why they have that opinion. All...

Read more

0

Eric

2593
What is browser compatibility testing?
16 Sep 2011

What is browser compatibility testing?

You want your website to look the same on everyone’s computer right? But not everyone uses the same browser. You might use Internet Explorer. We use Firefox, most of the time. Google has their own browser called Chrome. Mac users often use Safari (but it’s available for PC too…). There’s tons of other browsers most people have not even heard of,  such as Opera. A...

Read more

0

Eric

2155
What is a site map?
16 Sep 2011

What is a site map?

So, what is a site map? A site map is a list of all main topic areas of a website, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the average site, and is essential to developing a consistent, easy to understand navigational system. The end-user of the website (aka your customer) must be kept in...

Read more

0

Eric

2136
BigCommerce: Our Favourite E-Commerce CMS
16 Sep 2011

BigCommerce: Our Favourite E-Commerce CMS

There are many content management systems that allow you to group, organize and grow your web content. For those of us that have more specific needs, E-Commerce solutions for example, the CMS we choose needs to be able to create complex listings with limited effort. Here at Canopy Media we use BigCommerce for all of our E-Commerce CMS needs. The shear volume of options available...

Read more

0

Eric

3986
Website Conversion is the Ultimate Goal
12 Sep 2011

Website Conversion is the Ultimate Goal

Window shopping is nice. It’s free. It’s pretty. There’s no pressure to buy anything. But all the window shopping in the world can’t keep business owners operating in the black. Customers do. So, if you want to convert your website window shoppers into website customers, some conversion tools are probably a good idea. What brings customers into a street business? The signage? The sale? The promise of...

Read more

0

Eric

2375
Keyword Density In Your Content
06 Sep 2011

Keyword Density In Your Content

It seems that on page SEO has layers upon layers of potential optimization opportunities. Starting with the keyword phrase and keyword selection all the way up to media SEO, we’ve given you the tools to execute a focused strategy for complete on page optimization, but there’s at least one more crucial step you should know about. The ever-present keyword you’ve chosen way back at the...

Read more

0

Eric

2683
Using Social Medias Consistently
29 Aug 2011

Using Social Medias Consistently

You know that guy. He’s the first one to show up at parties, drinks too much and leaves with a promise of a bigger, cooler party before the DJ even breaks a sweat. He usually winds up at home in bed by 11 p.m. — alone. Don’t be this guy. Social medias are not for impatient people. It takes time and commitment to gather a...

Read more

0

Eric

2528
How to: Media SEO
23 Aug 2011

How to: Media SEO

With all the text and background SEO factors it’s pretty easy to forget about the way your site looks. Graphics, photos, videos and other bits of media flood our posts and pages in an effort to make our sites a better overall experience, but that’s not all our media inserts are good for. Every stitch of media can be optimized for better search results with Flash elements...

Read more

0

Eric

2497
Organic Link Building and URL SEO Tips
17 Aug 2011

Organic Link Building and URL SEO Tips

The world of on page SEO is deep and rich with many factors contributing to the overall mosaic that makes up search engine optimization. So far we’ve told you about what those on page SEO factors were, the importance of new and compelling content and of course the keyword phrase. After these main features have been maximized there is always more to be done, more...

Read more

0

Eric

3177
SMO Tools: How To Use SMO Techniques
12 Aug 2011

SMO Tools: How To Use SMO Techniques

You’re a social media jetsetter, eh? Every day you fly around the web, sharing your smiling mug and clever sense of humour with all your Facebook friends, LinkedIn contacts and favourite Tweeps — all while blogging about it. You get around. You know how important it is to have a full suitcase of essentials to avoid being stranded in a land of social media strangers....

Read more

0

Eric

3187
Keyword Selection: Five tips for choosing keywords
02 Aug 2011

Keyword Selection: Five tips for choosing keywords

We’ve mentioned before just how important keywords are, both in our article covering on page SEO and in our post on the keyword phrase. The keyword is one of the most important SEO factors.So now that you know what keywords are, when to use them and how to use them effectively you may be wondering how do I choose what keywords to optimize? Read these 5 simple tips to help...

Read more

0

Eric

2621
Social Media Optimization or SMO
25 Jul 2011

Social Media Optimization or SMO

When you go on a trip, you pack. Some of us will pack more, some less. But we usually bring our essentials if we want to optimize our time away from home or office. Flip Flops? Tuxedo? Laptop? Ten-gallon hat? People have different essentials, but nobody wants to be left stranded without the things they need. Packing for the social media journey is no different....

Read more

0

Eric

2696
Page 10 of 11« First...7891011