Online Marketing Blog

Why we use HostPapa: Award-Winning Hosting Service

You can’t have a website without some form of hosting. Larger businesses occasionally manage this themselves, but for most of us an outsourced hosting plan is cheaper and has less headaches. Generally, it’s simply not worth it to host on your own servers. Choosing a hosting service can be tricky. With multiple hosting services and…

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Do-It-Yourself SEO Tool Kit Lets You Get It Done

When you hear the phrase ‘do-it-yourself’ you tend to think of lumber, nails, burly men and blisters on your hands. Not all self-powered ventures have to happen through blood, sweat and tears. In fact, DIYSEO (Do-It-Youself-Search-Engine-Optimization) thinks that inside each small business owner is an SEO guru. With their complete set of simple optimization tools…

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What is a site map?

So, what is a site map? A site map is a list of all main topic areas of a website, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the average site, and is essential to developing a consistent, easy to understand navigational system. The end-user…

BigCommerce: Our Favourite E-Commerce CMS

There are many content management systems that allow you to group, organize and grow your web content. For those of us that have more specific needs, E-Commerce solutions for example, the CMS we choose needs to be able to create complex listings with limited effort. Here at Canopy Media we use BigCommerce for all of…

website conversion

Website Conversion is the Ultimate Goal

Window shopping is nice. It’s free. It’s pretty. There’s no pressure to buy anything. But all the window shopping in the world can’t keep business owners operating in the black. Customers do. So, if you want to convert your website window shoppers into website customers, some conversion tools are probably a good idea. What brings customers into…

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How to: Media SEO

With all the text and background SEO factors it’s pretty easy to forget about the way your site looks. Graphics, photos, videos and other bits of media flood our posts and pages in an effort to make our sites a better overall experience, but that’s not all our media inserts are good for. Every stitch of media…