Online Marketing Blog


Go Mobile Friendly NOW (…or Get Ignored)
17 May 2016

Go Mobile Friendly NOW (…or Get Ignored)

In April of 2015, Google rolled out a series of changes to its search algorithm, specifically aimed at websites that had not yet adopted a mobile friendly design. In search industry circles, it was dubbed “mobilegeddon” and for many sites, it seemed that the sky had fallen as their search relevance plummeted. With this barely in the rearview mirror, it is understandable why many are...

Read more

0

Kai

2903
Paperwhite Flowers – Start To Finish In 9 Days!
10 Mar 2014

Paperwhite Flowers – Start To Finish In 9 Days!

Tight timeline? No problem! When Paperwhite Flowers in Thornbury approached us on February 4th, 2014 to have a new website up and launched by February 13th (in time for Valentine’s Day) we were a little skeptical about the timeline. We always say to our clients “we work as fast as you work” or “we’ll make sure the ball is always in your court”. On average, we...

Read more

0

Kai

3103
Client Profile – Georgian Bay Wet Cleaners
15 Jan 2014

Client Profile – Georgian Bay Wet Cleaners

Everyone has items of clothing which require dry cleaning, unfortunately the chemicals used in the process are not good for anyone, the staff carrying out the cleaning, or you the garment owner and wearer. This is where Georgian Bay Wet Cleaners come in, their process allows for dry clean only items to be cleaned and washed without the carcinogenic chemicals, while perfectly preserving the finish...

Read more

0

Kai

3046
Client Profile – Susan Corey
05 Nov 2013

Client Profile – Susan Corey

Susan Corey’s book, The Never Ending Quest is an incredible, well-researched novel exploring the causes and effects of climate change, and the dawning of the Age of Aquarius. Producing a website for a book launch is something Canopy Media had not tackled before. However, this project gave us an opportunity to use some more creative elements we typically wouldn’t be able to use on a...

Read more

0

Kai

2979
5 Strategies For Writing Persuasive Web Content
11 Sep 2013

5 Strategies For Writing Persuasive Web Content

Not every business has the international renown and fame of Apple. We’d love for people to line up to buy our products on launch day. But the reality is we need to work hard to attract attention to our products and services. While Apple may be a vastly successful company with great products, during the past decade Apple has engaged and enchanted us with their...

Read more

0

Kai

3346
Crossing The Digital Divide
28 Aug 2013

Crossing The Digital Divide

In recent years the digital medium has become a staple in everyone’s daily lives. A shift in the way we consume information has been progressing over the last decade; the slow steady shift which started at the turn of the millennium has grown into a landslide of mass adoption. Check out this great infographic from Kiss Metrics highlighting the explosion of active digital content consumption.

0

Kai

2961
Client Profile – First On Scene
13 Aug 2013

Client Profile – First On Scene

Every emergency service personnel needs medical first responder training. With limited time, it can be tough to find a course that doesn’t interfere with a job or education. Fortunately, First On Scene Medical Consultants offer a large number of medical first responder courses to ensure emergency service workers can get the right training on their own schedule. First On Scene First On Scene Medical Consultants,...

Read more

0

Kai

2498
01 Mar 2013

Hootsuite Scheduling Character Limit Guessing Game

Social media sites have become an invaluable tool for B2B sales, they allow us as marketers to reach a large audience with new content, great deals and important announcements. One of the tools we use, like many other socially engaged businesses, is Hootsuite. This service is great solution for us. Hootsuite’s bulk message scheduling feature is something our core team of content creators and posters...

Read more

0

Kai

2910
12 Feb 2013

Does Cold Calling Still Work?

In this day and age, many unsolicited business calls go unanswered. Modern sales and marketing professionals are up against savvy buyers that are more empowered than ever by easy access to detailed product information on the Web. Everyone is connected to the latest information. And if buyers don’t want to hear from marketers, they have a variety of technologies (e.g. Caller ID, email spam filters,...

Read more

0

Kai

2560
04 Feb 2013

A1 Toilet Rentals

No customer is too big or small for A1 Toilets. Since 1989, A1 Toilet Rentals have been serving Grey Bruce, and Simcoe County with reliable service, cleanest and most modern units available on the market today. From backyard celebrations to long-term military contracts, A1 toilets offer the same upstanding, reliable customer service. Here at Canopy Media, we love working with great clients. Businesses that model...

Read more

0

Kai

1505
What is Keyword Prominence?
03 Jan 2013

What is Keyword Prominence?

Bad lead, No read: Keyword prominence Implementing this one strategy – keyword prominence – can mean the difference of whether or not your website is found over the millions of others being searched. It’s not a massive factor in search engine rankings, but it’s vital. And the concept is one you’re already familiar with; it’s much like reading the newspaper. Imagine it this way: You...

Read more

0

Kai

3449
Graph showing the click-though rate increasing
19 Dec 2012

Translate Advertising Into Dollars By Increasing Your Click-Through Rate

So, you’ve put all kinds of money into an advertising campaign promoting your business. Your name is out there and you’re just waiting for the money to pour in. But what happens if nobody clicks on your ads? Click rate or click-through rate (CTR) refers to how often users actually click on a banner ad or a link on a webpage. It is calculated by...

Read more

0

Kai

3228
Page 4 of 11« First...23456...10...Last »