Online Marketing Blog


Social Media Optimization or SMO
25 Jul 2011

Social Media Optimization or SMO

When you go on a trip, you pack. Some of us will pack more, some less. But we usually bring our essentials if we want to optimize our time away from home or office. Flip Flops? Tuxedo? Laptop? Ten-gallon hat? People have different essentials, but nobody wants to be left stranded without the things they need. Packing for the social media journey is no different....

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Eric

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What is a Keyword phrase?
18 Jul 2011

What is a Keyword phrase?

The world of search engine optimization has many factors for both on page seo and off page strategies. In order to achieve high keyword rankings, you need to use both SEO factors. In previous posts we’ve discussed both on page SEO and off page SEO. Now it’s time to go into detail and explore each factor and where to use them. Let’s start with the...

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Eric

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Off Page SEO Tips
08 Jul 2011

Off Page SEO Tips

Last time we covered the basics of on page SEO, but it certainly isn’t the only method of increasing your site’s rankings. In fact, on page search engine optimization and off page SEO are really two sides of the same coin. Without that entire coin being ‘spent’ you can’t hope to ‘purchase’ a high ranking on SERP pages. Let’s take a look at the ten...

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Eric

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Take you online business to the next level with on-page seo.
27 Jun 2011

On Page Search Engine Optimization Factors

What SEO factors best optimize your on-page search results In the world of Search Engine Optimization there is more online advice than one person can possibly handle. Which articles and SEO checklists have gotten it right? What information is incorrect? Chances are this isn’t the first SEO article you’ve read to find usable info. Unfortunately search engines like Google don’t release sets of regulations or...

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Eric

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Search Engine Optimization: The Importance of Content in SEO
21 Jun 2011

Search Engine Optimization: The Importance of Content in SEO

Why New Content is the Dominant Search Engine Optimization Factor In the world of Search Engine Optimization there are many key factors that can help you collect an audience. Keywords, images and video all help with more clicks, page views and conversions but nothing matches the power of the words on your website. These words, more than any other SEO factor, will tell search engines...

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Eric

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Organic vs Pay Per Click – A SERP Breakdown
09 Jun 2011

Organic vs Pay Per Click – A SERP Breakdown

Understanding the rules surrounding search engine optimization can be difficult, especially if you don’t understand the basics. In terms of search engine results there is nothing more basic than ‘SERP’, ‘Organic’ and ‘Pay-Per-Click’ (PPC). What is a SERP? When you search a keyword in a search engine like Google, it generates a Search Engine Results Page otherwise known as a ‘SERP’. These results pages are...

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Eric

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Using Social Media Effectively Part 3: Twitter
06 Jun 2011

Using Social Media Effectively Part 3: Twitter

Is your business using Social Media and Twitter correctly? Using Social Media is probably much easier now that you’ve had a chance to read up on Facebook in part 1 and Linkedin in part 2 of this series on social media. Between the two business users can build a fan-base, connect with an audience, communicate with industry professionals and promote products and services as well...

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Eric

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Using Social Media Effectively Part 2: LinkedIn
03 Jun 2011

Using Social Media Effectively Part 2: LinkedIn

Is your business using Social Media and Linkedin correctly? When we left you last time, we had finished up a broad overview of Facebook, it’s function and applications as far as businesses are concerned. Not all Social Medias have the same focus however. Facebook, as we mentioned before, has more of a casual, social focus, with less onus put on advertisements and sales. This is...

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Eric

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Using Social Media Effectively Part 1: Facebook
31 May 2011

Using Social Media Effectively Part 1: Facebook

Social Media is everywhere today. It has quickly become a household term, thanks to organizations such as Facebook, Twitter and LinkedIn. In fact, it has grown so much and so quickly that we still don’t exactly understand the power of Social Media. Are they communications tools? Communities? News sources? Or an advertising platform? It’s our opinion at Canopy Media that Social Media is in fact...

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Eric

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26 May 2011

Why SEO is Important for Online Business

More than a decade ago when the Internet really started to explode it was important for businesses to take advantage of the growing online marketplace. At the time just having a website was all it took to be on the leading edge of online marketing. Times have changed, almost everyone is on the Internet with a website or blog. Just being online no longer draws...

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Eric

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14 Mar 2011

Now Hiring Online Content Creator / Web Developer

The Position: The Online Content Creator is responsible for day to day campaign executions (content development and delivery) and campaign reporting. This includes but is not limited to campaign management, optimization of web content, and reporting metrics. This role involves proactive campaign management with an proactive approach to assisting with measurable strategic communications programs and campaigns, in an effort to drive traffic and generate audiences...

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Eric

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